Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

APRIL 22, 2022

Dedicating resources that provide quick and engaging solutions will help you boost your customer retention. You can have inbound content such as informative blogs, e-books, white papers, etc. You may have to sit with your teams – customer engagement teams and the finance teams to come up with a gift idea.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

West Monroe

JULY 24, 2017

But sources for such data were once limited to newspaper and magazine subscriptions, book club memberships, catalog purchases, seminar and conference attendance, and warranty registration forms – in other words, where someone had to fill out a form to provide the data. If you do dive in, be a responsible data guardian.

Marketing 51

Marketing 2011 Advertising Seminar 51

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

Strativity

APRIL 27, 2023

The article was a review of James Beard Award-winning food journalist Kevin Alexander’s book Burn the Ice: The American Culinary Revolution and Its End. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services. Here’s why it’s ending.”

2022 52

2022 E-support Roadmap Download 52

CustomerSuccessBox

NOVEMBER 16, 2021

It’s much easier to delight your customer when you know exactly what they need. They’re hired by firms to get and keep their customers engaged with the product/service. However, in the CS industry, a CSM touches bases with customers one way or the other. So, it is vital to guide your CSMs in outreaching your customers.

Customer Success 52

Customer Success Management Webinar Rewards Programs 52

Optimove

JULY 20, 2023

Understand your target audience: Know your customer’s demographics, behaviors, preferences, and preferred channels of communication. Segment your audience: Consider specific customer traits to personalize marketing Map the customer journey: Identify the journeys that are ideal for customer engagement and retention.

Omnichannel 40

Omnichannel Marketing Social Media Rewards Programs 40

Strativity

APRIL 27, 2023

The article was a review of James Beard Award-winning food journalist Kevin Alexander’s book Burn the Ice: The American Culinary Revolution and Its End. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services. Here’s why it’s ending.”

2022 52

2022 Roadmap Customer Relationships Brands 52

SmartKarrot

NOVEMBER 2, 2020

He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Choice Hotels introduced a Book. A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. In practice, most customers do not exchange out of a program, but they love the idea of having such freedom.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. One study (admittedly sponsored by Blueshift, a vendor), identified a 310% increase in customer engagement in campaigns supported by AI.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. So this should be a warning for any big grocery loyalty program.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52