Remove Brands Remove Connections Remove Fashion Remove Loyalty Programs
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. A few of my favorite examples of how brands are getting it right: 1.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products. For instance, sending a personalized greeting, such as below, can foster a sense of acknowledgment and connection. This makes customers feel seen and appreciated throughout their journey with the brand 2. Happy shopping!”

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68
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How to boost your business messaging with text abbreviations

BirdEye

Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world. Modern engagement Texting abbreviations can help you connect well with the younger audience. Maintain your brand’s voice Consider your brand as a person.