Second to None

MARCH 22, 2019

1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in different ways. Online Influence.

Connections 63

Connections Brands 2008 Social Media 63

Second to None

MARCH 22, 2019

1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in unique ways. Online Influence.

Connections 75

Connections Brands 2008 Social Media 75

Second to None

OCTOBER 23, 2018

With the onslaught of fast-casual, point-and-pick pizza chains like Blaze Pizza and MOD Pizza disrupting the homeostasis of the industry, it is important that your pizza brand is observing and responding to these evolving consumer expectations.

Brands 74

Brands Measurement Magazine Customer Centricity 74

Second to None

APRIL 3, 2018

Capturing new customers is a foundational pillar of a successful fast-casual restaurant brand, but the ability to retain these first-time patrons is the true signifier of a leading Customer Experience. One specific segment that fast-casual brands should be catering their services towards are millennials.

Consumers 63

Consumers Brands Rewards Programs Loyalty 63

Second to None

SEPTEMBER 7, 2018

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. First impressions play a huge role in any relationship and that is especially true for brands and consumers.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

JUNE 21, 2018

This helps ensure they share the content with others while gaining their loyalty to the brand. So is creating content specifically to educate the customers, entertain them and teach them something interesting and new. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61

Loyalty Consumers Marketing Social Media 61

Second to None

OCTOBER 25, 2018

While it may be challenging to think of your fast-casual pizza chain in these terms, the modern marketplace has forced all brands to shift towards a digital identity. This is especially true for pizza brands , because online channels help encourage more takeout and delivery orders. 1,2,3 [link].

Brands 63

Brands Measurement Magazine Customer Centricity 63

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 48

Brands Rewards Programs Loyalty 2018 48

Second to None

JUNE 12, 2018

Fostering a consistently authentic Customer Experience is a challenge for brands of all different sizes. However, as your brand expands to different locations across your region or country, it becomes increasingly challenging to retain the authenticity that led to past profits. 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omnichannel 72

Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. Loyalty is a data-driven ecosystem, so that’s hugely powerful.””

Brands 54

Brands E Commerce Retail Loyalty 54

Second to None

SEPTEMBER 27, 2018

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels.

Retail 69

Retail Measurement Brands Omnichannel 69

Second to None

JUNE 14, 2018

Word-of-mouth marketing is a massive tool that is utilized by the best brands in most industries, but how can you set up your Customer Experience to encourage a consistent stream of promoters? In fact, brands that have embraced the NPS philosophy have experienced a 50% increase in customers over six months at a 98% retention rate.[1]

NPS 66

NPS Brands Net Promoter Score Voice of Customer 66

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. 1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program.

Retail 54

Retail Brands Fashion 2017 54

Second to None

MAY 15, 2018

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

Measurement 59

Measurement Brands Social Media Voice of Customer 59

Second to None

APRIL 6, 2018

Consumers experience such a vast amount of communication and information constantly in modern society, and any way that your brand can stand out in the mind of your consumers can be essential to your brand’s retention rate. Check out the following three methods that your brand can employ, written by Ilya Pozin for Inc. ,

Brands 61

Brands Customer Centricity Voice of Customer Consumers 61

Second to None

AUGUST 16, 2018

Creating an excellent Customer Experience has become a major differentiator across most industries, but is especially impactful in the financial services space. Nowadays, creating a great experience requires more than training employees to provide exceptional customer service. 1] [link]. [2] 2] [link]. 1] [link]. [2] 2] [link].

Financial 59

Financial Measurement Brands Customer Experience 59

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AUGUST 23, 2018

Successfully implementing your desired brand image is incredibly important. Industry leaders spend a lot of time, money, and managerial bandwidth to make sure that their brand is well received and well recognized. A good reason to give your brand a visual makeover is to shake off an outdated image. Outdated Image.

Brands 59

Brands Voice of Customer Consulting Sales 59

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JULY 10, 2018

Growing brands are in a unique position in the marketplace because they are occupying a space between two poles. In virtually every industry, your brand will be required to team up with third-party organizations to complete various aspects of your infrastructure. 1] [link].

Brands 63

Brands Competitive Advantage Document Voice of Customer 63

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JUNE 26, 2018

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. While in the past interactions between luxury brands and their consumers were dominated by the in-store associate.

Retail 63

Retail Brands Omnichannel Fashion 63

Second to None

MARCH 5, 2018

Too often, brands will create an over-arching strategy that places profit as the number one priority. Brands that do manage to place providing value to customers at the center of their strategy will be revealed as leaders in their respective industries. . • Note that I didn’t mention loyalty once.

Brands 54

Brands E Commerce Retail ROI 54

Second to None

AUGUST 14, 2018

Brand perception rests on a constantly changing spectrum. Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. In the modern landscape, customers will quickly move on from brands in which they had a poor experience.

Brands 59

Brands Fashion Customer Centricity Voice of Customer 59

Second to None

SEPTEMBER 11, 2018

Developing an omnichannel brand identity has become more challenging as digital technologies have advanced. More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer.

Retail 59

Retail Brands Omnichannel Touchpoint 59

SurveySensum

DECEMBER 14, 2023

NPS has long been a go-to metric for businesses seeking to gauge customer loyalty and satisfaction. Improving customer experience is a multifaceted process and the simplicity of the NPS question does have some limitations that hinder you from truly understanding and addressing customer needs, no matter how robust your NPS software is.

NPS 52

NPS Customer Experience Metrics Customer Satisfaction 52

Second to None

AUGUST 2, 2018

Every brand, across most industries, is trying to simultaneously capture and avoid viral moments on a daily basis. Ideally, these small instances captured by a cell phone camera help galvanize both current and potential patrons so that they get a clear picture of your brand message in a natural setting.

Brands 59

Brands Airlines Social Media Events 59

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Fashion 54

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MAY 8, 2018

Beyond just using an email verifier tool to ensure clients receive content, here are more ways in which paying attention to your customers can yield big results. How an Email Marketing Strategy Enhances the Customer Journey. When a customer interacts with you, their previous interactions with brands will influence its nature.

Customer Journey 59

Customer Journey Brands Marketing Return on Investment 59

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FEBRUARY 12, 2018

Crafting a leading customer service strategy can serve as a differentiator for brands in any industry, because it is this kind of value that truly sticks out to customers in this age of indulgence. This piece was originally published by Hyken : “I’ve written about the customer service gap before.

Brands 59

Brands Leadership Voice of Customer Customer Centricity 59

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. The employees liked the new uniform and how it made them feel — more confident, and more prideful in the brand and their job.

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

Second to None

SEPTEMBER 5, 2018

Interactions with customers are an inevitability for all brands, but the way that these interactions occur varies greatly across different industries. These moments take place every day, online , on-the-phone or in-store , and each individual instance shapes the overall perception that consumers have of your brand.

Retail 59

Retail Brands Leadership Consumers 59

Second to None

FEBRUARY 8, 2019

It decreases customer effort. Customer effort is a leading factor in determining an individual’s overall sentiment towards a brand. A single unsatisfactory interaction can terminate a customer’s loyalty indefinitely. Personalized exchanges between customer and corporation yield large returns in loyalty.

Social Media 67

Social Media Customer Service Strategies Customer Service Loyalty 67

Second to None

MARCH 12, 2018

Customer Experience measurement programs usually share the over-arching goal of capturing an accurate understanding of how, when and why customers purchase a product. To get better at connecting with customers, ask yourself these questions: How do I help customers get smarter about how they engage with my brand?

Brands 54

Brands Voice of Customer Connections Events 54

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Zappos also uses analog personal communications with branded thank-you notes decorated with employee-created doodles.

Technology 54

Technology Brands Voice of Customer Communication 54

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. Annette Franz – Customer Experience Consultant, Keynote Speaker, Author

2020 132

2020 Customer Experience Magazine Consulting 132

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AUGUST 30, 2018

Ryan is an expert search, social and content marketer, he leads Elevation Marketing’s digital strategy department, helping brands achieve their business goals, such as improving sales and market share, by developing integrated marketing strategies distinguished by research, storytelling, engagement and conversion. Create Advocates.

Social Media 94

Social Media Loyalty Advertising Magazine 94

Second to None

FEBRUARY 1, 2019

NPS is a metric that is used to measure customer loyalty and satisfaction. The metric is derived from the question of “how likely, on a scale of 1-10, are you to recommend this brand to others?” ” A Promoter is a customer who responds with a nine or a ten. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Metrics Customer Centricity 82

Second to None

FEBRUARY 20, 2018

Online stores and increased accessibility has ramped up competition amongst organizations in every industry, making it essential that brands find a way to offer a unique value to their customers that only they can provide. One industry that is especially competitive, and has high rates of customer loyalty, is sportswear.

Net Promoter Score 69

Net Promoter Score Voice of Customer Brands Advertising 69