Remove Brands Remove Consumers Remove E Commerce Remove Touchpoint
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Stop alienating customers with inconsistent e-commerce experiences

Maru Group

Consumers over 35 want an e-commerce platform that is vested in them now and in the long term. The pitfalls of third-party platforms Many companies had e-commerce facilities before the pandemic, but they often produced only a small portion of their sales. The brand failed to adapt and innovate.

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Next-Level Customer Engagement: Advanced Tactics for E-Commerce Loyalty and Retention

CSM Magazine

E-commerce has revolutionized the way we shop, bringing unparalleled convenience and choice. As of 2022, global e-commerce sales surpassed $5.7 Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. With AI, brands spend less time analyzing text-heavy analytics and more time making smarter decisions to drive change.

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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

What’s more, these buyers have increasingly high expectations: Recent Salesforce research found that 72% of today’s B2B buyers expect a similar experience on a B2B site as they receive on a consumer website. An effective e-commerce channel provides the foundation for doing so.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

What’s more, these buyers have increasingly high expectations: Recent Salesforce research found that 72% of today’s B2B buyers expect a similar experience on a B2B site as they receive on a consumer website. An effective e-commerce channel provides the foundation for doing so.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.