Optimove

JUNE 8, 2023

So embedded in our daily lives are omnichannel interactions with our favorite brands that we barely notice if they’re doing it properly. Let’s look at what makes a great omnichannel experience and how to start creating the foundations for a robust omnichannel strategy so that you can start reaping the rewards.

Omnichannel 52

Omnichannel Touchpoint Competitive Advantage Consumers 52

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer! And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #1: Invest in omnichannel retailing.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journey 123

Customer Journey Brands Contact Center Sales 123

ProProfs Chat

MARCH 27, 2020

Remember when your business had limited platforms, mostly email, mail, and phone support, to help customers reach your brand? No wonder customers today are more concerned about how their customer support experience might turn out with a brand. More than 60% of modern consumers care less. What is omnichannel customer support?

Omnichannel 105

Omnichannel Social Media Customers Customer Service Strategies 105

Optimove

JULY 25, 2023

It reveals that 42% of consumers prefer to shop exclusively at familiar stores or websites they have patronized before, highlighting the significant impact of loyalty on driving sales. These findings emphasize the critical importance for businesses to prioritize customer loyalty and nurture enduring connections with their audience.

2023 52

2023 Retail Loyalty Insights 52

Oracle

NOVEMBER 12, 2019

This is a preview of the ebook “ 3 Customer Experience Essentials for Today’s Shoppers – And How to Thrive in the Experience Economy “ Omnichannel optimization is essential for success with 21st century shoppers. Neglecting to optimize for mobile is among the top omnichannel marketing mistakes.

Omnichannel 45

Omnichannel Loyalty Social Media 2019 45

CSM Magazine

SEPTEMBER 14, 2023

The research, Experience & Loyalty Insights: A Research-Based Review, is a collaboration between Conduent and Execs In The Know. certification across delivery centers and geographies) CX Impacts Business Research shows companies have made progress on the level of customer care provided, but brands still must do better.

Consumers 59

Consumers E Commerce Multi-Channel E-support 59

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 52

Consumers Omnichannel 2022 Retail 52

Second to None

SEPTEMBER 23, 2019

Most customer experience professionals are familiar with the omnichannel strategy ; one which strives to create a fluid experience across all channels and platforms by utilizing centralized customer data and tracking previous interactions. A brand that provides a channel-less approach should provide a highly personalized experience.

Omnichannel 76

Omnichannel Customer Centricity Brands Presentation 76

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Reference Loyalty 98

Kustomer

APRIL 14, 2021

Kustomer talked to thought leaders in the customer experience space to understand what they think the future of retail CX looks like, how to re-create the in-store experience in an online world, and what tools and strategies brands should tap into in order to achieve this. Read on for a preview, and access the full e-book here.

Retail 105

Retail Consumers E-support E Commerce 105

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Customer Loyalty Statistics 2020 You Shouldn’t Miss.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

Happy or Not

APRIL 13, 2022

What is an omnichannel customer experience? . An omnichannel customer experience is made up of individual touchpoints over a variety of channels. As they move along the customer journey, it is their cumulative experience across multiple touchpoints and multiple channels that forms their overall impression of your brand. .

Omnichannel 69

Omnichannel Retail Feedback Touchpoint 69

Comm100

MAY 7, 2024

54% of global consumers have higher customer service expectations than they did just one year ago, according to a recent Microsoft study. Personalized interactions based on customer data and insights strengthen connections and loyalty. Learn more about Comm100’s Omnichannel platform here.

Customer Service 52

Customer Service Omnichannel Social Media Customer Satisfaction 52

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52

Brands Loyalty Programs E-support 2022 52

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? The solution?

Consumers 52

Consumers 2023 Omnichannel Retail 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Alida

JULY 14, 2017

The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. They have good reason. Just do it….directly.

E Commerce 147

E Commerce Consumers Apparel Retail 147

Oracle

JULY 25, 2018

Modern CX professionals place a lot of emphasis on the concept of omnichannel. But is an omnichannel approach to building customer loyalty right for every business, especially those with limited resources? Yes, please have an omnichannel approach. Work up to omnichannel by getting a solid footing on the basics.

Omnichannel 40

Omnichannel Loyalty B2C B2B 40

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. Moreover, they become your ultimate cheerleaders, spreading the good word about your brand to everyone they know.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

CSM Magazine

JULY 14, 2023

Power, 67% of consumers have used a company’s social media channel for customer service. Meanwhile, the Harvard Business Review states that customers who receive service on social media exhibit a 20-40% higher willingness to pay and demonstrate 15-20% higher loyalty than those who do not. According to a study by J.D.

Social Media 89

Social Media Customer Service Omnichannel 2023 89

Magellan Solutions

OCTOBER 28, 2021

Understanding the Differences: Omnichannel Vs. Multichannel. Omnichannel and multichannel are two marketing strategies that should not be misinterpreted. . Though both focus on the use of multiple channels to reach consumers, its differences and resulting strategies lead companies down to different paths. Omnichannel.

Omnichannel 52

Omnichannel Contact Center Airlines Marketing 52

Stella Connect

JUNE 27, 2017

They remind us that the more control brands have over the customer experience (especially when it involves multiple channels), the better. Consumers Have Unprecedented Demands. But more than any one fulfillment method, consumers want the freedom to shop their way. Omnichannel Measurement Puts the Power in Your Hands.

Omnichannel 50

Omnichannel Brands Retail Measurement 50

Feedbackly

AUGUST 17, 2023

As emotions are a decisive factor in consumer purchases, EVI® is able to bring brands vital information related to consumer preferences and expectations. It shows how customers regard your business emotionally or how they particularly feel about your brand.

Touchpoint 98

Touchpoint NPS Metrics Omnichannel 98

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. image courtesy of CMO.com.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

Kustomer

JANUARY 2, 2024

Welcome to The Kustomer Service Pulse , a new series on the Kustomer blog where we share our point of view n customer service experiences that showcase how companies can create unforgettable moments with their customers, drive impact for their business, and elevate their brands.

2023 105

2023 Customer Service 2024 Airlines 105

Second to None

FEBRUARY 8, 2018

In the past, to have a leading Customer Experience platform in the fast-casual restaurant industry, employees needed to be able to deliver your brand message via great service in every individual interaction. Ultimately, creating an excellent omnichannel experience is a difficult but rewarding task for brands in any industry.

Omnichannel 63

Omnichannel Customer Experience Voice of Customer Social Media 63

CSM Magazine

DECEMBER 13, 2023

It operates as a key touchpoint between a business and its customers – a platform where relationships are built, trust is established, and loyalty is earned. This ensures seamless communication, enhancing customer satisfaction and loyalty. The significance of efficient customer service strategies cannot be overstated.

Customer Service Strategies 52

Customer Service Strategies Customer Service Omnichannel Airlines 52

Comm100

DECEMBER 12, 2023

From nuanced personalization powered by AI to the seamless experience of omnichannel, these trends are not mere shifts – they’re transformative forces. Organizations must maintain data privacy and ensure the AI’s responses remain appropriate and aligned with their brand, among other challenges.

2024 81

2024 Innovation Customer Service Omnichannel 81

delighted

DECEMBER 5, 2019

Seamless and personal, the omnichannel retail experience, when done correctly, is built entirely around accessibility and customer experience. As simple as that sounds, omnichannel retail is the result of melding dozens of customer touchpoints and activities into a non-linear customer journey. What is omnichannel retail?

Omnichannel 40

Omnichannel Retail Customer Experience Net Promoter Score 40

Solvvy

JANUARY 21, 2020

Today’s consumers are screen-shifters by nature, and it’s changed the customer journey to an omnichannel experience that incorporates many different devices and platforms. . Google found that 90% of consumers switch between screens to complete tasks on a regular basis.

Omnichannel 54

Omnichannel Customer Service Metrics Customers 54

Interactions

DECEMBER 12, 2019

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

Retail 62

Retail Loyalty Rewards Programs Omnichannel 62

Interactions

APRIL 16, 2024

In a world of high demands and countless inquiries, meeting consumer expectations isn’t just a goal; it’s a commitment. New technology should support customer preferences and create or maintain a consistent experience across all touchpoints with the brand. This allows for a consistent brand experience. What’s an IVA?

Customer Care 62

Customer Care Omnichannel Metrics Innovation 62

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52