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3 Ways CX-Driven Brand Reputation Helps Your Business

InMoment XI

Every business can agree that a sterling brand reputation does wonders for both the customer base and the bottom line—but how can companies build a better rep by leveraging customer experience (CX) tools? Key #1: Preserving the Base. That’s the power of CX-driven brand reputation in action. What Comes Next?

Brands 493
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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Learning how to ask for a review can do wonders for your brand. Reviews are also an important source of valuable feedback about your products, services, and overall customer experience. Reviews support your brand reputation management strategy. Learning how to request a review is a great way to perform customer outreach.

Brands 260
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At a Glance: 3 Employee & Customer Experience Program Use Cases for Financial Services Brands

InMoment XI

Financial services brands know that customers take their money seriously, so many of them leverage employee and customer experience programs to understand what their customers need, then create experiences that build trusting, positive customer/brand relationships. Use Case #1: Empowering Employees.

Financial 295
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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

The company’s dedication to protecting the environment and using recycled materials has earned it a reputation for ethical values, attracting a loyal customer base that shares these priorities. These values have helped the company cultivate a loyal customer base that identifies with the Starbucks brand.

Loyalty 52
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Effective strategies for conducting brand surveys

BirdEye

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Brands 98
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12 top retail review sites to fuel brand awareness & growth

BirdEye

Online reviews have the power to transform customer perceptions on a massive scale. When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. But what happens when those words travel at the speed of the internet?

Retail 109
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Rebranding: Inflow or Loss of Customer Base

CSM Magazine

Rebranding is an active marketing strategy that changes the concept of the brand. The goal is to give a boost to development, to increase customer loyalty. One of the tasks is to strengthen the brand. Another goal is to attract additional customers. In addition to rebranding, you need to maintain a consumer base.