Brands Customer Centricity Customer Change Insights 
Maru Group
AUGUST 3, 2020
Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.
C Space
SEPTEMBER 11, 2019
Brand matters… now more than ever. In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before.
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Beyond Philosophy
JANUARY 16, 2018
A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D.,
ShepHyken
OCTOBER 27, 2023
Transparent Pricing and Flexible Agreements Customers appreciate transparency in pricing and flexible lease agreements, so be sure to clearly outline the costs involved, including any additional fees for amenities or services.
C Space
MARCH 12, 2020
The longer the crisis persists, the more likely it is that new habits will become ingrained; customers’ changing preferences aren’t likely to go back to pre-outbreak norms. This is where closeness to core customer groups plays another critical role. It’s move seems to be about protecting customers by rationing goods.
CSM Magazine
NOVEMBER 23, 2020
There are many ways to make your customers’ lives easier with technology; for instance, you can let them order products online or allow them to pay via a customer-centric AR platform. Aside from conducting regular surveys or interviews, you can take it a step further by creating a customer advisory board.
Avaya
MAY 23, 2017
Rather, most fail to understand their customers well enough to envision a truly customer-centric, digitally-transformed environment. Just consider that 55% of companies cite “evolving customer behaviors and preferences” as their primary driver of digital change. What was your web experience?
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