Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

Michelli Experience

MARCH 11, 2016

Mobile technology has reached unprecedented levels on innovation. Products like Google Cardboard are revolutionizing virtual reality, and yearly location-based innovations are creating astounding utility. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Talkdesk

MARCH 24, 2021

With insurtech getting a head start and Amazon-like experiences setting policyholder expectations and brand loyalty, customer service can make or break carriers and brokers. . Insurers can redesign the value chain and enrich digital ecosystems by: Partnering with businesses for loyalty programs.

Insurance 53

Insurance Contact Center Multi-Channel Automotive 53

SurveySensum

SEPTEMBER 14, 2020

Digital has become the new channel of interaction amongst the customers. . Customers prefer to interact digitally across social media channels, chats, or apps than on calls. Our average number of support calls has reduced by one third as people now prefer to reach out via social media and digital channels.

Customer Experience 59

Customer Experience Social Media Multi-Channel 2025 59

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. What is Guest Experience?

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Circular Edge

DECEMBER 13, 2022

Ultimately, this analysis helps build strong customer-brand relationships. Marketing can drive demand with personalized messaging in key customers’ preferred channels. Loyal customers are your cash flow drivers and innovation partners. Drive customer retention with strategies based on historical, multi-year analyses.

Competitive Advantage 52

Competitive Advantage Multi-Channel 2022 Insights 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. For the remainder of this newsletter, I’m going to outline some of the more innovative and impactful applications of VOC data: Personas. A/B or Multi-Variate testing (MVT) segmentation. Immediate Action. Personalization.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.

2018 84

2018 Customer Service Multi-Channel Document 84

ProProfs Chat

MAY 28, 2020

No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. A business’s ability to provide a positive customer experience directly impacts its branding, online reputation, and growth efforts. But, local businesses lack the tools to compete with more prominent brands.

Customer Experience 112

Customer Experience Social Media Multi-Channel Omnichannel 112

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. This strategic approach is the first step toward building a strong, recognizable brand.

Social Media 52

Social Media Advertising Feedback Insights 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Customers interact with brands in various environments.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. But every brand stands to benefit from its leaders understanding the fundamental ways that technology can help you, or hold you back.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

BirdEye

MARCH 17, 2023

Small business consultants can serve as brand strategists that help map out a solid business growth journey and recommend tailor-made campaigns/strategies to achieve those objectives. Slow to adapt to emerging trends and innovative technology impacting the industry. Rapid growth that involves new markets or launching of new products.

Consulting 98

Consulting Social Media Financial Sales 98

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52