Remove can-the-cmo-also-be-the-cco
article thumbnail

Can the CMO also be the CCO?

Customer Bliss

I recently got back from speaking at a conference where I met with many CMOs of the worlds’ largest companies. The question we discussed was; could the discipline and competencies required to lead a company through a customer experience transformation be led from marketing, by the CMO? In other words, can the CMO also be the CCO?

article thumbnail

Where Should Customer Experience (CX) Teams Live Within An Organization?

InMoment XI

After working with many of the world’s best brands for over two decades, we’ve seen CX teams report to the CMO, the COO, and directly to the president/ CEO at various points—this conversation made us think about what impact the reporting relationship has on CX success. Is There An Optimal Organizational Position for Your CX Team?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three chief customer officer job descriptions we love

ChurnZero

Hence, the the role of a chief customer officer (CCO) which we define this way. The CCO role is relatively new compared to other C-suite titles. If a company needs to hire a chief marketing officer (CMO), they’ll find many marketing leaders with 20 or 30 years of experience.

article thumbnail

Advance your CX Work by Uniting the C-Suite in Their Commitment and Accountability

Customer Bliss

In my latest vlog post , I explain 4 different potholes to avoid in order to advance your CX work, and today, I’m sharing excerpts from previous interviews with two experienced C-Suite leaders who successfully incorporated some of these tactics within their first year as a CCO. Unite the C-Suite in Their Commitment and Accountability.

article thumbnail

The Chief Customer Officer Role in Media, With Robert Bridge of Telegraph Media Group – CB39

Customer Bliss

The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. We also discussed how his CCO role is an expansion of a tradtional CMO role and why the company wanted to expand his role. Episode Overview. About Robert.

article thumbnail

How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

article thumbnail

CCO Forum 2017: Why you need a Chief Customer Officer

Customer Bliss

This post originally appeared on the CCO 2017 website. This can be boiled down to a number of core challenges such as: proving ROI and quantifying the business value of customer experience efforts, unifying the organisation siloes and overcoming legacy protocol and technological infrastructure. What’s driving this?