Customer Journey Mapping: Real-World Examples & Use Cases
Experience Investigators by 360Connext
DECEMBER 1, 2020
The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. They wanted to know why they needed a customer journey map, when they already had: Process maps. Product roadmaps. Customer feedback dashboards. They love us. No worries here.
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