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Customer Journeys Are More Jungle Gym Than Funnel

Experience Investigators by 360Connext

Customer journeys are often represented in the same way. They exit into a converting customer. How often do you reach out with relevant, personalized communications? Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant.

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A Guide to Customer Loyalty Programs  

Kitewheel

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

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How to Navigate (and Strengthen) Your Customer Experience Strategy in Turbulent Times

InMoment XI

expecting parents, new college students) to provide an ecosystem of products at specific points in those customer journeys. To strengthen their customer experience strategy, companies should focus on providing stellar customer journeys, inspiring their teams, and activating their promoters.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers? .

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3 Ways Retailers Can Leverage Loyalty Programs for Growth

Oracle

Whether a brand interaction occurs online, in-app, in-store, over the phone, or across the social landscape, brands who recognize customers across all touch points are the ones driving successful loyalty. With this in mind, let’s take a look at 3 ways retailers can leverage loyalty engagement programs in this new normal.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

The responsiveness and effectiveness of the support team in resolving her issue became a pivotal moment in Claire’s customer journey. Claire’s story encapsulates the essence of a customer journey. What is a Customer Journey? So let’s deep dive into different stages of the customer journey.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

The guest experience encompasses all these touchpoints and is part of a larger strategic effort in which customer service plays a crucial part. It encompasses the entire customer journey — through processes, policies, and people. Recognizing these touchpoints allows brands to optimize each stage of the journey.