Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. The customer shares information and gives the brand permission to communicate in exchange for better experiences and value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. This will equip them to have extensive knowledge and effectively communicate with your customers and provide them with accurate information.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. Ensure that your brand messaging, tone, and visual identity remain consistent across all channels such as your website, social media, email communication, or in-person communication.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

BirdEye

DECEMBER 8, 2022

Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Start groups to boost your community. Create entertaining content that will resonate with your followers. About: Social messaging platforms let followers communicate with each other via text message.

Social Media 98

Social Media Brands Entertainment Connections 98

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

ClientSuccess

JUNE 19, 2019

As drab and lifeless as this concept has known to become, it can be an extremely entertaining and interactive feature on your platform if used correctly, like shown in the example above. Developing a one-to-one relationship with the user by way of conversational communication (and not a scripted, one-word talk to boredom).

Customer Retention 73

Customer Retention Webinar E Commerce Demo 73

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. Self-service knowledge libraries can help customers troubleshoot on their own, while subscriber care agents available on multiple channels can help you meet your customers where they prefer to communicate.

Engagement 80

Engagement Entertainment Loyalty Programs Travel 80

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. I co-founded Currency Alliance seven years ago based on two bets.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

BirdEye

OCTOBER 27, 2023

Email marketing is a top tool for communicating directly with customers and driving them to your offers. Create entertaining videos to reach these audiences. Loyalty programs Boost your customer retention acquisition process with loyalty programs. Enhance your efficiency with Birdeye Messaging.

Social Media 58

Social Media Multi-Channel Advertising Customer Retention 58

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

MAY 9, 2019

Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Historically, loyalty programs have proven very effective at capturing and retaining share of wallet when customer frequency is high.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

BirdEye

DECEMBER 8, 2023

Users prefer instant communication, and a webchat ensures you are available to address concerns promptly, preventing potential customers from seeking services elsewhere. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business.

Marketing 58

Marketing Social Media Advertising B2B 58

SurveySparrow

JANUARY 24, 2020

5 Regular communication with your customers: Even your staunchest critics know that any company, no matter how big it is, can make mistakes. Communication is everything, no matter what kind of relationship you are in. Most companies do not have a communication strategy in place and that’s a big mistake.

NPS 52

NPS 2020 Net Promoter Score Feedback 52

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

2020 52

2020 Brands E Commerce Airlines 52

Retently

MARCH 18, 2019

For example, the biggest initial selling point of Netflix was its simplicity – a great online entertainment service that saved you time. Tesla customer reps also communicate with other internal departments to improve the customer experience. That trend continues to this day.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40