Second to None

FEBRUARY 19, 2019

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store. 3] [link].

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Second to None

FEBRUARY 19, 2019

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store. 3] [link].

Brands 48

Brands Rewards Programs Loyalty 2018 48

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Marketing 51

Marketing 2011 Advertising Seminar 51

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. This can only be done by owning the customer relationship. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. This can only be done by owning the customer relationship. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice.

2022 52

2022 Roadmap Customer Relationships Brands 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. For Retail. How can we call that success? Gender-related.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SmartKarrot

NOVEMBER 2, 2020

In response to customer retention strategies, she says, “Nail your Customer Experience (CX).”. The Customer Experience is among the top priorities among retailers for 2020 as Gartner revealed. Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. One of these is ´Plus´, a Dutch retailer and winner of the ‘Best Use of Communications’ award. They won the prize for “Best Voucher-Based Loyalty Program”.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

In fact, if you are A/B testing campaigns, the sending of messages from multiple platforms almost certainly has a correlating effect on customer response actions. At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. We estimate only about a third of grocery chains worldwide operate a points-based rewards program. These ‘earn’ partners are where retailers in other territories have made real gains.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52