article thumbnail

Three Keys to Effective Customer Journey Mapping

Michelli Experience

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. I also assume that before you published your map, you would want it validated against GPS or other means.

article thumbnail

Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is the Meaning of Quality to Customers?

Experience Investigators by 360Connext

Related: 4 C’s of CX Culture: How Well is Your Company Doing? Address where you are today and build the ideal journey for tomorrow. Tools to help: CX Mission Statement Workbook Customer Journey Mapping Workbook Customer Journey Mapping Template Customer Interview Guidebook The post What is the Meaning of Quality to Customers?

article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. That’s why most companies struggle to meet the expectations of their customers.

Article 337
article thumbnail

8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. As Peter Drucker once said, “Culture eats strategy for lunch.” But it’s critical.

2015 132
article thumbnail

Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

This means they might review: Customer feedback data , like Net Promoter Score (NPS) and Customer Effort Scores (CES) at both the relational and transactional levels, as well as overseeing the way customers are asked for feedback. Future-focused strategic initiatives requiring customer journey improvements or changes.

Document 358
article thumbnail

The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric. What is it that motivated you to advance your career in the customer experience profession? Customer Journey Mapping is underutilized.

Culture 61