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Securing Brand Loyalty In The Third Wave Of CX

InMoment XI

The “third wave” of CX represents a paradigm shift in how businesses approach customer experience. Initially, the focus was on identifying the most suitable customer experience metrics , such as Net Promoter Score (NPS) or customer satisfaction scores.

Loyalty 260
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Creating A Customer-Centric Strategy

Integrity Solutions

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

Customer experience (CX) has become a critical factor in the success of businesses worldwide. Organizations are realizing that a customer-centric culture is key to driving growth and profitability. Many leaders claim being customer-centric is a priority. There’s some common agreement now in the world of business.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders know customer experience (CX) is not just about transactional exchanges; it’s about building lasting relationships. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. CX leaders need to present strong business cases for every step of their journey.

ROI 260
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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

The rapidly-changing, ever-evolving retail landscape continues to present questions, roadblocks, and pain points that retailers need to address. Regardless of what you call it or where it lives, you need to have a plan for how you will make your CX program an organization-wide, customer-centric initiative—and keep it that way.

Retail 529
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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

It is a tangible presence a customer can see and feel in the way you engage with them, respond to them, and present the product. Creating the right culture within your enterprise is, therefore, a matter of giving employees the right customer success tools and establishing best practices for using them. Prioritize lifetime value.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone.

Metrics 273