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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able to keep up. However, all your customers want the same thing: to be able to interact with their brand on their terms. What is Omnichannel Customer Experience?

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Guest Blog: How to Tailor Your E-commerce Site to Best Serve the Digital Customer

ShepHyken

This week we feature an article by Seema Nair who writes about the importance of tailoring your e-commerce site to give your customers the best experience. The best customer service is invisible. Building an e-commerce site is just the first step of a successful e-commerce journey.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience.

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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

If you think that all they do is respond to customers’ questions and requests, then this is an article you will enjoy. How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards by David Fletcher. They’ve learned from the best traditional brick-and-mortar e-commerce retailers.

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. But don’t worry.

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Elevating the Customer Experience for Brand Longevity

Kustomer

Where online retail and services were once considered a nice or handy shopping alternative, 2020 saw e-commerce transform into an accelerated necessity for brand and customer survival. By the end of this year, e-commerce is anticipated to account for 18% of all retail sales worldwide with that number jumping to 22% by 2023.