Peter Lavers

JULY 17, 2017

I believe that every company needs to be explicitly measuring and managing trust internally and externally to recover lost ground and/or protect the trust they’ve built, recognising it for what it is – one of your (if not the) most valuable business assets. Insight dependency and democratisation.

Customer Experience Management 72

Customer Experience Management Customer Experience Management Customer Centricity 72

ClearAction

OCTOBER 25, 2022

What’s the point of customer experience management, ultimately? To maximize value to customers, employees, partners, and investors. How can customer experience management achieve this? Absorb: how you share CX insights shapes managers’ absorption of keys to customer-centric management.

Sports 71

Sports 2009 2022 Financial 71

GetFeedback

MAY 9, 2019

This means building trust with your customer, understanding their needs, and adapting to nurture that bond. In other words, treat your customer like a person and not a persona. What is customer experience management (CXM)? . This term is often used interchangeably with customer experience program.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Purposeful Leadership: Leaders operate consistently with a clear set of values.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Lumoa

JUNE 30, 2022

Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. Many customer experience and customer insights teams suffer from a lack of good data. It’s tempting to get stuck on the leadership level.

Customer Experience 110

Customer Experience Metrics Feedback Insights 110

SurveySensum

JULY 14, 2020

With over 20 years’ of extensive work experience across the Big 4 Assurance & Consulting Companies, plus Two Major Telecom companies in Indonesia, Rudy Dalimunthe is currently working with Indonesia’s #1 E-Commerce company, Tokopedia. He specializes in operationalizing customer insight to drive better customer outcomes.

2020 132

2020 Customer Experience Magazine Consulting 132

Thematic

FEBRUARY 19, 2024

If you run into difficulty getting leadership support for a CX measurement program, make a business case for improving CX. When it comes to the bottom line, customers are willing to pay 16% more for products and services from brands with superior positive customer experiences. Data empowers businesses to address concerns.

Customer Experience 62

Customer Experience Net Promoter Score NPS Loyalty 62

Thematic

FEBRUARY 19, 2024

If you run into difficulty getting leadership support for a CX measurement program, make a business case for improving CX. When it comes to the bottom line, customers are willing to pay 16% more for products and services from brands with superior positive customer experiences. Data empowers businesses to address concerns.

Customer Experience 62

Customer Experience Net Promoter Score NPS Loyalty 62

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM Customer Relationship Management Customer Relationships Customer Experience Management 84

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Marketing is about creating brand experience.

Customer Experience 130

Customer Experience Customer Centricity Net Promoter Score Feedback 130

ClearAction

OCTOBER 10, 2017

VMware’s practices are a more strategic type of customer experience transformation relative to the typical one-by-one follow-up with customers who gave low survey ratings and single departments chipping away at voice-of-the-customer insights they unilaterally control.

B2B 83

B2B Customer Experience Workshop 2015 83

Lumoa

MAY 5, 2022

Working with CX is about being at the forefront, knowing your customers so well that you can design positive experiences and customer journeys that at the same time reduce or eliminate unwanted friction. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

Customer Experience 110

Customer Experience E Commerce Consulting E-support 110

ClearAction

APRIL 18, 2020

Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share. Accordingly, mature customer experience management can reduce business risk. This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

ClearAction

DECEMBER 11, 2018

Marketing decisions are guided by a table of customer insights available for each journey stage, showing which voice-of-customer insights inform each stage and who owns it. Check back next week for Part 2 of this 3-part case study: “Marketing’s Role in the Employee Experience Journey”.

Customer Experience 71

Customer Experience Customer Journey Mapping Customer Centricity Customer Journey 71

Beyond Philosophy

DECEMBER 23, 2015

CMC, is Thought Leadership Principal for Beyond Philosophy. In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today.

Chief Customer Officer 100

Chief Customer Officer Customer Centricity Consulting Loyalty 100

Lumoa

JANUARY 19, 2023

But since that is not always possible, prioritize the skills we listed above, as those will ensure you have the right background in your newly formed customer experience department. Here’s an example of how a startup’s customer experience department might be structured.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

Customer Guru

AUGUST 8, 2018

Adam is a globally recognized expert on customer experience. He is the co-founder and director of Genroe, a consultancy that specializes in Net Promoter®, customer feedback management, data analysis, and customer experience management. Adam Toporek Follow @adamtoporek. Augie Ray Follow @augieray.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

eglobalis

OCTOBER 1, 2017

The CXPA helps customer experience professionals make customer experience management an integral part of how their companies operate and to enable customer experience professionals to embed transformation across their organizations. Our Local Leadership Team in Germany, Switzerland and Austria.

Customer Experience Professionals 49

Customer Experience Professionals CEM Customer Experience Events 49

Playvox

SEPTEMBER 30, 2022

Your Customer Service Team Matters. Lilith Antunovic , customer experience manager at Rentman , found herself experiencing this issue throughout her career — so she set out to change the view of customer service teams within the community. Showcase Your Customer Support Team Progress. What do they like most?

Contact Center 67

Contact Center Article Customers Presentation 67

SurveySparrow

AUGUST 14, 2023

By putting the customer at the center of every decision, businesses can foster meaningful connections and nurture customer loyalty. What Makes a Good Customer Experience Management Framework? A Customer Experience Management (CXM) framework is what organizes and conducts our CX strategy.

Customer Experience 52

Customer Experience Customer Centricity Customer Journey Mapping Touchpoint 52

ClearAction

JULY 23, 2023

There may be several other groups in your company who are interfacing with or directly addressing needs of customers. Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities.

Government 62

Government B2B Customer Experience Customers 62

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Marketing is about creating brand experience.

Customer Experience 64

Customer Experience Customer Centricity Net Promoter Score Feedback 64

Forrester's Customer Insights

FEBRUARY 9, 2022

Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. This means putting customers at the center of strategy, leadership behaviors, and everyday operations – an approach that Forrester calls customer obsession.

Government 49

Government Leadership Customers Customer Centricity 49

ClearAction

MARCH 20, 2020

Crisp characterization of expectations differences among customer groups can help your entire company understand “intentional customer experience” When they embrace it as the north star for their daily decisions, all groups in your company can be more proactive, preventive, and collaborative in attaining customer experience leadership.

Customer Centricity 62

Customer Centricity 2001 Voice of Customer Customers 62

SurveySensum

NOVEMBER 11, 2021

SurveySensum is an AI-powered end-to-end customer experience management platform that facilitates SMEs and growth-stage businesses to act effectively on your feedback. . It is a great Qualtrics competitor and a cloud-based solution that offers leadership board, employee communication, and employee loyalty modeling capabilities.

2021 52

2021 Multi-Channel Touchpoint NPS 52

ClearAction

FEBRUARY 27, 2017

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

Voice of Customer 71

Voice of Customer Workshop ROI 2016 71

ClearAction

NOVEMBER 12, 2017

See how a British Columbia credit union adopted a customer-centric strategy as the company’s strategy, re-organized to align their leadership talents and functional accountability around customer experience, and achieved unanimous support among all managers and employees: Customer Experience ROI Trajectory.

Customer Experience 54

Customer Experience Customer Centricity Customers Article 54

Lumoa

JANUARY 23, 2018

Even if the feedback is read, it is not necessarily aggregated into leadership level in a way that would enable management decisions. Even if your customer service agent or customer insight analyst reads all the comments and even responds them, do you know what decisions you need to make in the leadership team?

NPS 121

NPS Financial Feedback Net Promoter Score 121

Customer Alignment

OCTOBER 2, 2017

They explored the adoption of effective Customer Experience management practices amongst the sample and whether the foundations for Customer Experience excellence were in place. Leaders and Laggards face similar Customer Experience challenges. Leverage existing insight.

Customer Experience 40

Customer Experience Customer Centricity Customer Journey Voice of Customer 40

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . Businesses need to be better at treating customers as individuals , each with their own goals and preferences. Personas help unlock customer insight.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

ClearAction

SEPTEMBER 27, 2018

Like clay on a potter’s wheel, your customer experience foundation must be well-centered or cracks will appear in what your customers see. Like clay, your culture is pliable as long as there’s a thirst for customer insights and passion for applying them. Innovation — Creating Mutual Value.

Customer Centricity 74

Customer Centricity Sports Culture Innovation 74

Martin Hill-Wilson

JUNE 12, 2015

It implies the ability to design, deliver and manage consistent service levels and experiences over any combination of channels used in a particular customer journey. It’s a fundamentally different leadership challenge. How long it then takes for the penny to drop at leadership level all depends. I could continue.

Multi-Channel 53

Multi-Channel Leadership Average Handle Time Customer Journey 53

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Forrester's Customer Insights

DECEMBER 1, 2022

Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […].

Leadership 20

Leadership Blog Customers Customer Centricity 20

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Purposeful Leadership: Leaders operate consistently with a clear set of values. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Amity

JULY 28, 2014

Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it? Improve customer satisfaction – (33%). There is a plethora of information and insights out there (customer success is a very hot topic right now) to guide you in right direction.

Customer Success 48

Customer Success Chief Customer Officer Metrics Customer Journey Mapping 48

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Service 52

Customer Service Customer Experience Magazine Books 52