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Create memories that tell your brand story

CX University

Customer experience is most commonly misunderstood as customer service which refers to the types of assistance, advice, and levels of engagement customers endure before, during, and after a sales transaction.

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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

Your customers are following their own customer journeys, not necessarily the processes you created for them. To know what to measure, it’s important to understand the actual customer. This means knowing where there may be friction in the journey, and how to ask about that to get the best results.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

This means they will voluntarily advocate for your brand and promote your business by word of mouth. Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. How many different ideal customers (personas) we have? In This Article: Preliminary Steps 1.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. by Sam Frampton. on 13 May 2019.

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4 reasons why customer experience programs fail (and how to avoid them)

Alida

Ongoing customer engagement needs to be a component of your CX program. The call to “improve the customer experience” is a nebulous one. CX programs often fall back on metrics such as Net Promoter Score to track success, without ever linking back to critical metrics such as churn, lifetime value (LTV) and revenue.

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The realities of life as a Customer Experience Professional – an interview with Richard Shenton

ijgolding

Today I am absolutely delighted to share my interview with ex colleague and seasoned Customer Experience Professional, Richard Shenton, Head of Customer Experience Strategy & Operational Excellence, Virgin Media Business – enjoy…. Tell us a little bit about your working background: Richard.