Remove Customer Focused Remove Customer Journey Remove Customer Journey Mapping Remove Employee Experience
article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

And why do they matter for customer experience teams? A touchpoint is any contact or interaction a customer has with your organization. Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. Start by building your customer journey maps.

article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

And why do they matter for customer experience teams? A touchpoint is any contact or interaction a customer has with your organization. Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. Start by building your customer journey maps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Top Customer Service Articles For the Week of November 9, 2020

ShepHyken

The experience equation: Happy employees and customers accelerate growth by Vala Afshar. ZDNet) Research shows the relationship between employee experience (EX) and customer experience (CX) and its impact on accelerated growth. but have you journey mapped the employee experience.

Article 108
article thumbnail

Revisiting Our Top 10 Most Popular CX Posts Of 2019

Experience Investigators by 360Connext

If you’ve embarked on a journey mapping initiative , are you sitting motionless in the water, hoping the wind will take you where you want to go… or are you “tacking” by assessing where you are, where the wind is blowing, and asking what’s next? 6: Improve Employee Experience to Improve Customer Experience.

2019 178
article thumbnail

5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona.

Article 133
article thumbnail

5 Top Customer Service Articles For the Week of January 18, 2021

ShepHyken

For example, I believe you should obsess about customer journey maps, but they have to be done right. 5 Key Customer Loyalty and Engagement Trends for 2021 by Michelle Wildenauer. First, a great customer experience starts with the employee experience. Follow on Twitter: @Hyken.

2021 126
article thumbnail

The Art of Selling CX

Horizon CX

The Crucial Link Between CX and Strategic Goals: Effectively advocating for customer-centric strategies involves aligning proposals with the overarching strategic goals and objectives of the organization. These organizations prioritize understanding and meeting customer needs, leading to increased customer satisfaction and loyalty.