Oracle

APRIL 23, 2019

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? Rand, I hear that you have a customer insight retail analytics solution to show me.

Demo 45

Demo Loyalty Insights 2019 45

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Optimove

JUNE 22, 2020

Today, we will present you with a women’s activewear retail brand who has overcome this challenge by taking advantage of the Optimove platform to optimize their marketing operations. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%.

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

PK

MAY 12, 2020

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. Its loyalty-building aspects don’t end there, though. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Thematic

MARCH 27, 2024

✨ Important Note: While poor experiences are a major driver of churn, other factors can also play a role, such as changes in customer needs, pricing shifts, or aggressive competitor tactics. Voice of the Customer (VoC) data is your most powerful tool for uncovering the reasons behind customer churn.

Feedback 62

Feedback Net Promoter Score Customer Centricity Customers 62

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Accelerating customer-centricity.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

MAY 9, 2022

Hopefully these insights are helpful to other teams pursuing the ability for their systems to be sufficiently open that they can interoperate with most/all other systems in the martech stack. Features of an API-first loyalty platform. of our API has been able to support every use case presented by a client or prospect.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Retently

APRIL 18, 2024

Discover the effectiveness of in-app NPS surveys in capturing customer sentiment and learn best practices for embedding them into your digital platform for more meaningful insights that drive growth. They get customers more involved, figuring out consumer preferences, and pinpointing areas of friction which require attention.

NPS 78

NPS Net Promoter Score Feedback User Experience 78

SurveySparrow

SEPTEMBER 27, 2023

It’s also about the velocity at which it’s generated (data streaming in real-time), the variety of data types (text, images, videos, sensor data), and the value it holds in terms of insights. Big data, when properly analyzed and harnessed, can unveil patterns, trends, and insights that were previously hidden in the noise.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

Happy or Not

AUGUST 28, 2023

As retailers analyze customer behavior and satisfaction , sales data, and historical trends, they optimize their operations and gain valuable insights that translate into an enhanced customer experience and sustained growth. Retailers can accurately forecast customer demand by analyzing sales data and historical trends.

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Lumoa

JANUARY 19, 2023

Day in the life mapping is an excellent tool for visualizing a customer’s journey through their entire experience with a company. Decide When and How to Collect Data and Feedback Utilize your customer journey to its full potential by identifying the data you collect at each stage and determining what more information you need to gather.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

ReviewTrackers

MAY 8, 2017

This is why more and more businesses are investing in customer experience, learning and applying industry best practices, and developing strategies in customer experience management. For more on CX: “ Customer Experience Definition — and How CX Differs from Customer Service”. Customer Experience Conferences and Events.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

ClearAction

APRIL 18, 2020

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Clarabridge

OCTOBER 12, 2015

Rules-based thank-you pages have been added to the surveys to make it a more personalized experience, boost online reviews, and increase return visits and guest loyalty. Based on how a guest responds to the survey, they are presented with one of several thank-you screens. The result? at the start to 89.2.

Customer Experience 75

Customer Experience Hotels Loyalty Programs Social Media 75

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

BirdEye

MARCH 24, 2023

Development activities can create opportunities for the sales team, and the sales team can provide valuable insights that inform development strategies. Network with the people in your target market to nurture leads and acquire new customers. The following are a few tips to encourage referrals: Create a customer loyalty program.

2023 98

2023 Return on Investment Social Media Sales 98

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. Your goods-based brand probably can’t do this on its own (retailers should become experience-based business, but this presents significant challenges ). This is a big part of why Plenti failed.

Loyalty 36

Loyalty Consumers Brands Airlines 36