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Ending apathy around customer loyalty programs

Currency Alliance

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

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Ending apathy around customer loyalty programs

Currency Alliance

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.

Brands 52
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CX Prediction 2022.1 — Brand Loyalty Rebooted

SurveyGizmo

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. Some experts encourage a return to marketing basics to improve brand-customer relationships.

Loyalty 95
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What is a chief customer officer?

ChurnZero

Definition of a chief customer officer. What is a chief customer officer ? A CCO is an executive in charge of managing the organization’s customer relationships. They often provide unifying leadership to different areas of your business that are involved in customer contact. Chief customer officer job description.

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How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

Over time, the reviews and ratings of your enthusiastic customers can add up, rewarding you with stronger rankings, more traffic, more downloads, more sales, and as a result – more revenue. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try.

NPS 148
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Experiential retailing is the next big thing in activewear

Alida

Many retailers rely on data from their CRM systems, loyalty programs and social media analytics to make decisions about the shopping experience. These channels don’t provide sufficient insight because they only capture what customers have done in the past but don’t reveal why people do what they do.

Retail 167