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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

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Social media analytics: Definition, types, and importance

BirdEye

How to get started with social media analytics How to use social media analytics Collect the right data Monitor metrics regularly Visualize the data Make recommendations Frequently asked questions Birdeye: An all-in-one marketing tool. Track relevant metrics – After selecting a platform, it’s time to start collecting data.

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Business surveys – 16 free questionnaire templates you can download

Qualtrics

Whether you’re a large multi-national or a small business just starting up, surveys are a cost-effective and accessible method for gaining vital insights to help you thrive. Download your free CSAT survey template. NPS is a one-question metric that captures how willing a customer would be to recommend you to a friend or colleague.

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The complete guide to social media management for modern businesses

BirdEye

Free Guide] The ultimate guide to social media marketing for businesses Download Now The most popular social media platforms today When choosing a social media platform for your business, there are many things to consider. We’ll talk more about social media marketing strategies in a bit. What is social media management?

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PX for Multi-Product Companies

Gainsight

Multi-product companies are bursting with growth potential. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. What are some examples of multi-product companies?

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The Science of Predictive Customer Experience Management

CloudCherry

Did you interact with the brand through their website, through their social media, through email, or through multiple channels? Now, advanced data models can take the guesswork out of ROI predictions. Download The Data Science of CEM. Was it the variety in products that made the experience great? Composite Scorecard Index.

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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once these attributes have been defined, a customer lifecycle attribution model can be created that drives these metrics.