Tue.Apr 27, 2021

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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

How important is customer experience in your organization? Most executives now consider customer experience a priority, but so many of them are still not ready to get serious about it. Yes, according to data from SurveyMonkey, 89% of C-level executives say they are “extremely invested” in CX, but we know that 89% of budgets don’t reflect that commitment.

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Amazing Business Radio: Stacy Sherman

ShepHyken

Diversity and Inclusion Within the CX Featuring Stacy Sherman. How diversity and inclusion impact the customer experience and what practices to adopt. Shep Hyken interviews Stacy Sherman, Founder of DoingCXRight and Director of Customer Experience & Employee Engagement at Schindler Elevator Corporation. They discuss Diversity and Inclusion and how it links to the Customer Experience.

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Employee experience begins with candidates

Zeisler Consulting

The world of work out there these days is simply weird. With unemployment clearly and dramatically impacted by the choices made in response to the whole Covid-19 mess, and yet the economy going gangbusters, it’s hard to understand if things are good or bad sometimes. Lots of organizations are looking to hire, and especially in the CX field, what with the renewed interest in Customer Experience and care as a result of the new world in which we find ourselves.

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Alida Spring ‘21 Product Release Fuels a Holistic Customer View

Alida

The excitement in the air is palpable. It feels a bit like a marathon where you know you still have miles and miles to go, but you have a tailwind and you’re drafting behind some strong runners. But the thing is, a marathon has a finish line at exactly 26.2 miles from the start. Delivering value to our customers isn’t finite. We don’t have a finish line.

Customers 130
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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10 Simple Ways to Wow Your Customers Every Day

Help Scout

Every time I travel to Boston, I stay in the same hotel. It’s not fancy and the location isn’t great, but they know how to wow a customer. The way that I’m treated when I go there has always left an impression on me. The first time I stayed there, I arrived in the dead of winter. My face was chapped, and my hands were raw as I checked in. Ten minutes after I got to my room, guest services showed up at my door with some cookies and hot chocolate.

Hotels 118

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6 Customer Experience Books Every Founder Should Read

Help Scout

While I’m writing this in March of 2021, having just experienced a generational winter in my home state of Texas that created a source of stories I can use to bore my future grandchildren to death, I realize one nice thing about power outages is a return to books. I’ve always enjoyed reading, but I can’t say that it was a nightly affair for me like it has become during this stunning storm of 2021.

Books 118
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Optimize Google My Business: The complete toolkit to supercharge lead generation [INFOGRAPHIC]

BirdEye

One of the simplest and most effective ways to attract new customers is by claiming and optimizing your Google My Business (GMB) listing. It’s a free listing, on Google, of your business’s operating information, reviews, posts, and so much more. Google searches for local businesses have skyrocketed by over 100% in the last year. This makes Google My Business an indispensable search, review, and marketing tool your business needs for growth.

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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. A 25% difference in activation increased MRR by 9.3% more than the same percentage increase in acquisition, and 3.3% more than the same percentage increase in retention.

B2B 94
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How review automation helps healthcare providers save time and accelerate growth [INFOGRAPHIC]

BirdEye

Healthcare has taken center stage in recent years and medical businesses with a marketing plan recognize the important role patient reviews play in accelerating growth. In fact, nearly 85% of healthcare practitioners say they proactively check online reviews. Patients want a provider with a proven track record of success, and when searching for one, they trust reviews from other patients most.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Ask Help Scout: A Customer Service Advice Column

Help Scout

Long-time customer service professional Mat “Patto” Patterson answers readers’ most challenging customer support delivery, leadership, and career questions. If you have a question you’d love Patto to answer, send it to editorial@helpscout.com. Balancing soft-skills with technical ability. Dear Patto, How can I hire people for my customer service team who are strong in soft skills but are also capable of learning the more technical aspects of our complex product?

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ESG Begins 2021 with Record Q1 Performance

Education Services Group

As a return to “normal” approaches, scalability of the Customer Experience takes a front seat. ESG, the leader in Customer Success as a Service ® , is proud to announce record-breaking 2021 Q1 results. The company’s unique approach combines consultation, process development, people, and automation to improve the Customer Success capabilities and maturity of technology companies.

2021 98
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The Taming of the Queue: 14 Support Queue Management Tips

Help Scout

For customer service teams, the support queue shapes their work lives, shifting from a trickle of questions to a raging torrent of customer confusion throughout the various seasons of a business. Understanding and managing the power of the queue is critical to a sustainable customer service organization. The art of the support queue. You might well ask, “Why do we need a whole article about dealing with a list of questions?

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10 best product survey questions for product managers to gather customer feedback

delighted

Guest contribution by Christopher Beck, Product Manager at MediaMath. For many product managers, customer feedback is the key to making a product successful. This is why carefully structuring and selecting the product survey questions you ask your customers is so important. Great product managers avoid failed products and stay ahead of changing attitudes by actively engaging their target audience in honest discussion.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Making an Impact During These Unprecedented Times (Part 2) – Kristi Faltorusso, Founder of CS Real Simple (Former VP of CS at Intellishift and BrigthEdge)

Strikedeck

Vincent Manlapaz, in an interview with Kristi Faltorusso talks about the keys to improving customer satisfaction and making them loyal to our business. The post Making an Impact During These Unprecedented Times (Part 2) – Kristi Faltorusso, Founder of CS Real Simple (Former VP of CS at Intellishift and BrigthEdge) first appeared on Strikedeck | Customer Success Platform.

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Most Businesses Are Good At Delivering Poor Customer Service

Omnicus

Poor customer service is a terrible business. In the United States alone, companies lose nearly $ 75 billion in revenue due to poor customer service. The reasons can be many. Poor (self) insight can be an essential factor. It must be said when 80% of companies think they provide superior customer service, while only 8% of customers believe the same.

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What Is Customer Profile And How To Create It?

SurveySparrow

As a business owner, it is important that you know your customers well; you can do so by creating a customer profile. By creating a customer profile, you will be better placed to market and sell your products to your prospective customers. Creating customer profiles should be one of the first moves that a brand makes when they are about to create a marketing strategy to reach out to prospective customers. .

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Most Businesses Are Good At Delivering Poor Customer Service

Omnicus

Poor customer service is bad business. In the United States alone, companies lose nearly $ 700 billion in revenue due to poor customer service. The reasons can be many. Poor (self) insight can be an essential factor. It must be said when 80% of companies think they provide superior customer service, while only 8% of customers believe the same. One way companies have tried to solve poor customer service has been to introduce a chatbot.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Learning Management Systems: The Key To Retaining Employees

CSM Magazine

It’s worrisome for any organization to lose a high performing and motivated employee. Such employees are major contributors to the financial gains of the company. Moreover, it’s expensive to procure a resource in replacement and invest in training them. This makes it important to start employee retention right from the very beginning. When new hires are onboarded the correct way and they have a positive experience in the very first month of their jobs, it increases the likelihood of

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Good to Grow: Help Scout Celebrates its 10th Year

Help Scout

Help Scout’s first 10 years have been incredibly fun and rewarding, but in many ways it feels like we’re just getting started. We’re grateful to the 12,000+ businesses that make our work so enjoyable. Here’s to the next 10! Our 10-year mission As a certified B-Corp, one of Help Scout’s most important goals is to be a force for good in protecting the natural world.

2020 81
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5 Ways AI Is Changing B2B Marketing and Customer Support

Team Support

Artificial Intelligence has had a massive influence on everything related to business. It’s not just the tech industry that has felt its impact, but also pretty much any other industry thanks to the versatility that is so characteristic of AI. Likewise, the B2B sector has also been affected by the spread of AI and its common usage by business owners and marketers alike.

B2B 64
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Risky Pay Per Sale Telemarketing: What’s the Alternative?

Magellan Solutions

What Else Are You Losing in Pay Per Sale Telemarketing Except Money? A lot of startups and SMEs fall into the temptation of the financially low risk pay per sale telemarketing. Like when they choose to increase their marketing efforts and drive more visibility towards their services or product, telemarketing becomes a valuable tool. When they do so, there is the desire to drive down costs. .

Sales 52
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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5 Experience Marketing tactics for mortgage businesses

BirdEye

The mortgage industry is seeing an unprecedented boom. Across the country, existing homeowners are looking to take full advantage of record-low interest rates and refinance their mortgages. At the same time, the largest generational cohort in American history – Millennials – is preparing to buy their first homes. It’s an incredible opportunity for loan officers.

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Why Are We The Customer Service Outsourcing?

Magellan Solutions

The best customer support outsourcing in the Philippines. Are you considering outsourcing some of your support services? Then you better remember one main thing. The experience you give your customers makes up a huge part of your company brand. . Clients we have worked with have enjoyed a high level of service. They no longer worry about the support coverage gaps that used to occur. .

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Take your customer retention to new heights with CustomerSuccessBox

CustomerSuccessBox

In a subscription economy, customer retention is a necessary focus for business as a SaaS customer only pays 5-15% of total potential Lifetime Value upfront, the rest will only come in as future revenue IF you’re able to retain that customer. And in order to retain them, you need to fully understand what their challenges are and what your product can do to alleviate the challenge and you should work towards delivering it in a way that the customer is able to achieve much more and is happy and sa

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How Each Generation Approached Shopping During Covid-19

Oracle

There’s no doubt that consumers shopped differently during the pandemic compared to past years, but did the shoppers’ age play any role in what they chose to purchase or how they chose to shop? Oracle’s New Consumer study analyzed consumer spending from February through December 2020, and the data indicates that different age groups did approach shopping and spending differently.

2020 57
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.