Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

Oracle

AUGUST 19, 2020

” Dylan Max, Head of Growth Marketing, Netomi. added layer of personalization that AI provides retailers, customers’ needs are anticipated and their goals can be accomplished in a quicker fashion.” ” Lisa Smith, Senior Marketing Communications Manager, Tropical Foods. and as friction-free as possible. .

Retail 85

Retail Innovation Virtual Agent Loyalty Programs 85

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. America has way too many malls, and the decline is an inevitable correction of the market. In a similar move, many retailers are investing in new technologies in their stores. A multinational discount shoe retailer files for bankruptcy protection.

Retail 173

Retail E Commerce Sports Fashion 173

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines.

Magazine 52

Magazine Loyalty Innovation 2020 52

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. By Swati Sahai. What’s better than acquiring one new customer?

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. How to compete.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 13, 2018

Marketing teams, and technologies, becoming more deeply intertwined. Loyalty marketing breaking ground in new sectors. Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CustomerSuccessBox

JULY 27, 2020

You can consider offering discounts, promos, and loyalty programs that convince them to stay on board. Thanks to technology, you can even get these results in real time through the help of chatbots or live chat features. Always updated with the latest upbeat trends in social media, gadgets, game releases and chic fashion.

Customer Retention 52

Customer Retention Fashion Loyalty Programs Social Media 52

ProProfs Chat

JULY 30, 2021

Read more: Why Customer Service is Your New Marketing Strategy? For example, the well renowned brand Nike uses the power of Instagram marketing to create inspirational posts. Read more: How to Use Surveys for Content Marketing? Image Source: Marketing Charts. (d) Different Types of Brand Perception.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

SurveySensum

JULY 19, 2023

By prioritizing personalization, delivering excellent customer service, and meeting evolving customer expectations, brands can forge stronger connections with their customers and gain a competitive edge in the market. Visitors can sit inside the cars, experience the touchscreen interface, and learn about advanced technologies.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

C Space

SEPTEMBER 21, 2020

Toyota will work alongside the portable generator company Denyo to create the mini power plants, which will be based on the same technology used in the Mirai fuel cell electric vehicle The fuel cell vehicles run on compressed hydrogen gas, which in the Mirai’s case is stored in two tanks mounted underneath the vehicle. That is the reality.

2020 40

2020 Brands Sports Fashion 40

Currency Alliance

APRIL 11, 2018

As consumer marketing agency C Space puts it in their 2017 report, “Unlocking Customer Inspired Growth,”. Realizing that it wasn’t loyalty after all, has left them hot under the collar. lack of real differentiation), marketers should remain guarded against letting its customers know. This really turns people off.

Consumers 45

Consumers Brands Loyalty Loyalty Programs 45

Qualtrics

MAY 9, 2019

Aside from being the pioneers of experience management, one thing they all have in common is Emily Chang, the SVP of Marketing for Starbucks. Are you a part of the loyalty program? The personal approach is just one of the ways she stays in touch with customers, with technology helping her get a view of the bigger picture.

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

Thematic

NOVEMBER 13, 2018

According to Gartner, “more than two-thirds of marketers say their companies compete mostly on the basis of CX. And, customer feedback can help lessen what it costs to retain buyers, as companies that actively engage in VOC programs spend 25% less on customer retention than those that don’t, according to Gartner research.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

SurveySensum

JULY 20, 2023

Customers were switching to other fashion brands due to limited stock availability. STEP 3: Resolve those issues Use this feedback to make adjustments to your product assortment, pricing strategies, or loyalty program to meet their evolving preferences and expectations. The observation? The impact was impressive. And guess what?

Retail 52

Retail Feedback 2023 Social Media 52