Second to None

FEBRUARY 22, 2019

Although emotions play a major role in governing the customer experience, their abstract implications oftentimes become background noise against tangible data. At the end of the day, numbers and metrics represent the relationships between people and your brand.

Customer Experience 54

Customer Experience Voice of Customer Reference 2015 54

CX Journey

JUNE 28, 2016

Image courtesy of Christina Welsh Which metrics have you selected to track your customer experience improvement efforts? I've got a lot of questions about the metric(s) you've chosen to measure customer sentiment about the experience with your company and to track your progress toward improving that experience.

Metrics 38

Metrics NPS Measurement Government 38

CX Journey

NOVEMBER 10, 2015

It's really a great way to start to understand if the customer currently has a seat at the executive table, and if not, how ready each and every employee is to listen to customers about their needs and expected outcomes going forward. It’s a great baseline that can be revisited and re-measured to gauge progress over time.

Government 64

Government Roadmap Culture Customer Journey Mapping 64

Waypoint Group

OCTOBER 17, 2019

Implementing Waypoint Group’s TopBox TM Customer Engagement platform, Reciprocity realized significant benefits within just 12 months: 50%+ increase in CSM team productivity. Metrics to gauge product improvement plus customer experience and satisfaction. Reciprocity, Inc. Seeking trustworthy feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Lumoa

JANUARY 9, 2018

Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores. It will require experience professionals to help drive more collaboration and alignment of operations, measures, metrics, processes, governance, workflow – true and real strategic organizational transformation.

2018 141

2018 Customer Experience Competitive Advantage 2017 141

ijgolding

JANUARY 15, 2016

‘The Confused’ – increasingly, I am coming across organisations that are just confused by Customer Experience. They often think that CX is a ‘project or an initiative’ that will ‘cost money’ and are likely to have a lack of ownership or governance from the very top. Customer Experience Strategy. Metrics, Measurement and ROI.

Customer Experience 56

Customer Experience Customer Experience Professionals Customer Centricity 2016 56

Lumoa

FEBRUARY 9, 2023

Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. It involves analyzing customer data such as customer feedback surveys, customer reviews, customer support inquiries, and more.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Amity

APRIL 25, 2016

David has a wealth of experience running companies.David writes for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. GM & SVP, Global Customer Success - CA Technologies. F or Entrepreneurs.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

Lumoa

OCTOBER 31, 2018

Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores. It will require experience professionals to help drive more collaboration and alignment of operations, measures, metrics, processes, governance, workflow – true and real strategic organizational transformation.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

SuiteCX

MARCH 31, 2015

CEM/CJM Governance is a process focused on managing the quality, consistency, usability, security, and availability of your overall CEM strategy as well as for the building blocks such as VOC/VOE/Journey Maps and CEM Dashboards. Governance in Customer Journey Mapping. Common metrics. Common definitions and metrics.

Customer Journey Mapping 40

Customer Journey Mapping Government Customer Journey CEM 40

Lumoa

MARCH 20, 2018

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. So why should you care?

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

ChurnZero

APRIL 12, 2019

If you find yourself wondering these exact same questions, then you should check out our on-demand webinar with Julia Ahlfeldt, where she breaks down what it takes for an organization to truly put the customer at the center of their business. During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score B2B 14

Lumoa

MARCH 20, 2018

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. So why should you care?

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Waypoint Group

OCTOBER 12, 2021

Are you failing to help your customers with the “change management” process that is so often required for success/value/ROI? Do your CSMs know what governance, oversight, and value means for their book of business? Are you failing to understand and meet (or at least “manage”) customers’ expectations?

NPS 40

NPS Voice of Customer Government Document 40

Pointillist

AUGUST 18, 2021

I recently sat down with three luminaries in the field of customer experience to discuss the highlights of Pointillist’s third annual report on the State of Customer Journey Management and CX Measurement. And it’s still misunderstood by too many, because it is a way of driving continuous measurable change.

Customer Journey 40

Customer Journey Omnichannel Measurement Social Media 40

Storyminers

JULY 6, 2020

Arie’s Customer Lifecycle Management work is focused on developing Customer Strategy and Improving the performance of: Customer Acquisition, Customer Onboarding, Customer Development, Customer Loyalty, and Customer Winback processes. Flavio has a B.S. in Technology Management from Denver University.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Arie’s Customer Lifecycle Management work is focused on developing Customer Strategy and Improving the performance of: Customer Acquisition, Customer Onboarding, Customer Development, Customer Loyalty, and Customer Winback processes. Flavio has a B.S. in Technology Management from Denver University.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

SurveySensum

JULY 14, 2020

Founder and Principal at CustCore Consulting, a specialist consultancy firm, Shane helps companies to WOW their customers by unlocking new areas of growth through defining, measuring, and improving customer experience across all parts of their customer’s journeys. LinkedIn : [link]. Website : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

ClearAction

AUGUST 21, 2016

This article is a continuation of the article Strategic Customer Experience Action on Voice of the Customer , using the analogy that John Deere presented at a conference: customer experience strategy is like integrating the components of a vehicle (or tractor): Windshield = vision and strategy.

Customer Experience 54

Customer Experience Financial B2B Customer Experience Management 54

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Fizzback’s responsiveness and scalability ensures consistency of information and customer tracking from touchpoint to touchpoint.

2015 97

2015 Multi-Channel 2014 CEM 97

SmartKarrot

APRIL 21, 2022

Using data analytics and intel, they need to understand the customer better to empower them. The CMO knows the voice of customer and can manage the customer marketing operations accordingly. Establishing a collaboration between CCO and CMO is important to set metrics, create goals, and measure progress.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score 2027 10

SmartKarrot

APRIL 21, 2022

Using data analytics and intel, they need to understand the customer better to empower them. The CMO knows the voice of customer and can manage the customer marketing operations accordingly. Establishing a collaboration between CCO and CMO is important to set metrics, create goals, and measure progress.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score 2027 10

SurveySparrow

JULY 31, 2023

Have you ever wondered what your customers truly think about your brand? The answer lies in the realm of voice of customer analytics. By harnessing the power of data and customer feedback, organizations can gain profound insights to create exceptional experiences and drive business growth.

Social Media 52

Social Media CEM Voice of Customer Net Promoter Score 52