Remove Innovation Remove Insights Remove Leadership Remove Voice of Customer
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

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However, for a business to most effectively leverage the competencies of CXPs, it is vital that they are supported by a critical and powerful ingredient – transformational leadership. An organisations approach to Customer Experience will live or die on the strength of transformational leadership.

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Find a Vendor That Provides Insights On Top Of Data Collection

Second to None

The same way that your organization strives to provide service throughout the customer journey, so too should the vendors that your organization partners with. It is common for vendors to offer programs like mystery shopping or voice of customer survey collection at a relatively low rate, but like in any industry, you get what you pay for.

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Why Growing Brands Should Implement Mystery Shopping Programs

Second to None

This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. Ultimately, all organizations should strive to capture the insights provided by a well-designed mystery shopping program. 1,2,3 [link].

Brands 72
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How To Implement A Mystery Shopping Program For A Franchise Model

Second to None

To capture this data, many brands implement Customer Experience measurement programs like mystery shopping because it offers an unbiased consumer perspective of your brand and offers leadership the capture intensely specific customer feedback data. companies are estimated to lose over $40 million per year due to poor service.[2]

Retail 81
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Is Your Organization Earning The Right Kind Of Profit?

Second to None

Complete extensive Customer Experience research initiatives to get an accurate depiction of whether or not you are producing consistently satisfied customers and compare that data to industry benchmarks. This will offer leadership enhanced clarity as to why customers may be dissatisfied with the current CX provided by the brand.

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How To Create And Act On Employee Feedback Surveys

Second to None

Employees can help unlock answers to vital issues facing organizations in any industry, because they are the ones on the frontline experiencing how the strategies theorized by leadership are performing in reality. While simply listening to the voice of your employee can help inspire employees to be 4.6