Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. A guy in a field with a cow for sale does not a cattle market make. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

FEBRUARY 26, 2021

Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentive schemes like loyalty programs are effectively a value exchange.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Oracle

JANUARY 16, 2018

With every new year comes new customer experience trends and innovations. On the horizon for 2018 is an increase in customer advisory boards, new job titles, and the next frontier of customer experience-related innovation management. Prediction #2: Increased focus on innovation management.

2018 52

2018 Customer Experience Net Promoter Score Innovation 52

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Confirmit

OCTOBER 18, 2018

Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that existing customers are more valuable than new ones, customer retention has often taken a back seat to driving sales. By investing in customer retention strategies (e.g.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Innovative Alternatives to Traditional “How Did You Hear About Us?” survey question, it can be beneficial to consider more innovative options at times.

Social Media 78

Social Media Advertising Events Insights 78

BirdEye

DECEMBER 8, 2023

This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI. By exploring innovative advertisement ideas, the section aims to inspire carpet cleaning businesses to think outside the conventional norms. These creative concepts capture attention and leave a lasting impression on potential customers.

Marketing 57

Marketing Social Media Advertising B2B 57

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ERDM

JANUARY 8, 2018

While not at work, Rosenfeld serves as a board member for charity and academic institutions, is an instructor for the SMU CAPE Digital Analytics and Insights Certificate Program, and enjoys traveling with his family. Rosenfeld recently participated in our “ 4 Questions for Marketing Innovators ” series. Why is this so important?

Loyalty 40

Loyalty Loyalty Programs Travel ROI 40

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Thematic

NOVEMBER 13, 2018

VOC provides good direction for product development as well as product innovation so that you can d evelop improved products that your customers will appreciate as they’ll better fit their requirements. Costs to consider are sales collateral, conversations and the efforts around getting customers onboard. Better products and services.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. To be perfectly clear, this does not mean that any bank should cease to innovate around consumer-facing UX.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kitewheel

JULY 15, 2019

According to Gartner, over half of all businesses will redirect investments towards customer experience innovations this year. Driving real loyalty is more than just customer service, marketing, sales, or even loyalty programs. Either way, this checklist can help you get past the initial hurdle. .

Customer Journey 40

Customer Journey Metrics Customers Loyalty 40

Pointillist

MAY 23, 2018

The first step to journey discovery is to integrate all your sources of customer data (digital, web and mobile analytics, CRM, call center, point of sale, voice of the customer, and others). Visualize a “future-state” customer experience to spur innovation. Ski Retailer Black Diamond Uses Real-time Personalization to Increase Sales.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” “Only 16% of marketers feel their organizations are extremely responsive to the consumer.”

Customer Experience 63

Customer Experience 2017 ROI 2018 63