Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Capture exclusive customer insight. Part 1: Loyalty program basics.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Accelerating customer-centricity.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Channel agnosticism ensures your brand is present where your customers are spending increasing amounts of their time. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

SurveySensum

JULY 4, 2023

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

Retail 52

Retail Touchpoint Feedback Events 52

SurveySensum

JULY 4, 2023

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

Retail 52

Retail Touchpoint Feedback Events 52

SurveySensum

JULY 27, 2023

Do you know how Amazon suggests the products that you totally love based on what you’ve bought and browsed? — By actively gathering and analyzing customer feedback to get insight into its customer’s preferences. The NikePlus loyalty program is a key pillar in delivering personalized experiences. And Netflix?

Retail 52

Retail Feedback Travel Loyalty Programs 52

CSM Magazine

SEPTEMBER 8, 2023

Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights. This journey should be consistent, unified, and seamless across all touchpoints.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Lumoa

JANUARY 19, 2023

Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? Where do they hang out? What are their goals? How do they get in touch with us?

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. but within a few years it had become South Africa’s leading loyalty program. Some have succeeded, but most have failed.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Happy or Not

AUGUST 28, 2023

As retailers analyze customer behavior and satisfaction , sales data, and historical trends, they optimize their operations and gain valuable insights that translate into an enhanced customer experience and sustained growth. This insight ensures that inventory levels are balanced, reducing the risk of stockouts and overstock situations.

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

Currency Alliance

NOVEMBER 14, 2019

PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt. Microservice tools now present a proven, low-cost, agile alternative to risky self-builds or expensive third-party solutions. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks. CXPA Insight Exchange.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

ProProfs Chat

JANUARY 18, 2022

This data can prove to be quite helpful for marketing experts who wish to understand customer interactions, touchpoints, and product developers who wish to decode product usage patterns. How disinterested or interested are you in becoming a member of our loyalty program? ? Examples of Rating Scale Questions. Unlikely. ?

Definition 95

Definition Net Promoter Score NPS Loyalty 95

SurveySparrow

FEBRUARY 17, 2021

From understanding what a specific customer thinks to the various chinks in your armor at every interaction touchpoint, the revelations from this exercise can be mind-blowing. Using this, you can keep finding ways to improve your present situation satisfaction rates. Identifies bottlenecks.

Customer Satisfaction 52

Customer Satisfaction 2021 Net Promoter Score Loyalty Programs 52

ChurnZero

APRIL 10, 2020

Also, if it’s not a video call, be sure to include a slide in the presentation with a picture of the Implementation and Customer Success point of contact so the customer can put faces to names. 7 Loyalty Program Types: Which Is Right For You? – Solidify a strong partnership between Implementation and Customer Success.

Customer Success 61

Customer Success Customer Journey Mapping Loyalty Programs Reference 61

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. But how do you do it well?

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

JULY 6, 2022

A: Consider how well your leadership team and their supervisors recognize the present business challenges and can internalize client needs and propel the outcomes for which you were hired. As you design the customer journey, be sure to align with those insights. Sign up for our newsletter. contact-form-7].

Chief Customer Officer 10

Chief Customer Officer Roadmap Customer Success Travel 10

SmartKarrot

AUGUST 30, 2022

From awareness to purchase, understand customer personas, emotions, touchpoints, and behaviors at each stage. The Customer Experience gap can occur at any stage of the customer journey, including aspects like packaging, delivery, and presentation. Attention to detail is key, and the small things matter to the customer.

Customer Experience 10

Customer Experience Customer Journey Mapping Customer Journey Customers 10

SurveySensum

APRIL 8, 2024

The digital sphere offers endless opportunities for growth and expansion but also presents significant challenges, including intense competition and the rapid pace of technological development. Authentic engagement with your audience builds community and brand loyalty.

Social Media 52

Social Media Advertising Feedback Insights 52

Lumoa

JUNE 26, 2023

Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. Building an omnichannel experience helps you access customer data from all your touchpoints. This will help you generate a lot of more leads.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

inmoment

APRIL 22, 2019

As the conference went on, I noticed four trending topics in their presentations: Trend #1: The Influence of Frontline Employees. The results are delivered through dashboards and reports alongside guest experience insights, providing a side-by-side view of the impact employees experience is having on the guest experience.

Guest Experience 40

Guest Experience Engagement 2019 Loyalty Programs 40

SmartKarrot

NOVEMBER 2, 2020

Ask your existing customers about their present requirements in this crisis and offer them special deals from your business. Aqsa shared her insights, “Keep them in the loop. His response was insightful, “You can incentivize users through offering a discount, or annual plan including only features.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21