Beyond Philosophy

APRIL 30, 2015

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty?

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ShepHyken

APRIL 17, 2020

He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. What do you do in the interim to gain and retain customer loyalty? The loyalty strategy worth adopting is to keep in touch and show concern for your customers. Weak purchasing power.

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Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

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Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

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ShepHyken

NOVEMBER 18, 2016

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. So let’s take a look at some smart tactics that can help you earn their long-lasting loyalty! And this concept can be perfectly incorporated into a loyalty program!

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CSM Magazine

JANUARY 20, 2021

One way to analyze this data is with an excellent online review management software program to enhance your online presence. To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Tips To Cultivate Brand Loyalty. The Heart Loyalist.

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PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

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Perkville

NOVEMBER 10, 2021

Perkville, a leading loyalty program in the fitness space, and Twin Oaks Software, a leading club management software provider, today announced an integration.

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ShepHyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

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Beyond Philosophy

APRIL 13, 2018

A lot of business professionals talk about customer loyalty. Or they do know what they are talking about, but what they are talking about is not customer loyalty! Many of the organizations I have worked with say that customer loyalty means, “the customer buys everything from us.” So, What Really is Customer Loyalty?

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CSM Magazine

NOVEMBER 25, 2021

It takes a lot to earn your client’s trust and loyalty, so once you bring them into your company’s ecosystem, the last thing you want is to see all your efforts go to waste. Others rely on customer feedback, decide to run newsletters, or invest their time in rewarding loyalty. Send Out Surveys. Conclusion.

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Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

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Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

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CSM Magazine

MARCH 22, 2024

Simplicity breeds familiarity, and familiarity breeds loyalty. Could someone navigate your credit options while also managing their everyday tasks without feeling overwhelmed? Other Retention Tactics That Work Easy-to-use credit options are a great tool in a financial company’s toolkit, but customers’ loyalty doesn’t come easy.

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PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

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CSM Magazine

AUGUST 23, 2022

In addition, a positive customer experience will create brand loyalty and better customer retention and encourage them to become brand ambassadors of your brand, recommending your offerings to all their friends and family. Loyalty rewards programs. The ROI Value In Better Customer Service. Thoughtful email marketing.

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Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn.

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Oracle

APRIL 23, 2019

So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. So let’s say I was a loyalty manager, there might be things I’m particularly interested in. Watch our interview and read the transcript below.

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Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

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BirdEye

JULY 5, 2023

In this blog post, prepare to learn some of the effective ways to reward customers for giving referrals that boost your sales and business growth. Table of contents What is a referral rewards program? Most businesses leverage referral programs to offer rewards and incentives. About 85% of consumers in the U.S.

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Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

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CSM Magazine

FEBRUARY 14, 2017

Many organizations struggle to find ways in which they can build customer loyalty and reduce customer churn. Companies are spending large amounts of money and time creating costly reward programs, sending out expensive marketing materials, and investing in expensive customer relationship management systems.

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Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Campaign Management. Loyalty Rules Engine. Points Bank.

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Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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Alida

MARCH 27, 2018

“Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.” With great presence, Michael spoke about the Mandarin’s relationship-driven approach to loyalty that has guided the brand for decades: an enduring passion for excellence and exceptional service.

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ReviewTrackers

MARCH 24, 2021

A few more statistics reveal how customer experience — more so than digital strengths, rewards program, or coverage options — could be the key for banks that prioritize customer retention. By doing so, you can foster trust-based relationships that help encourage preference and inspire loyalty. Evaluate loyalty and satisfaction.

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Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

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Perkville

NOVEMBER 18, 2019

18, 2019 — Mariana Tek, a leading provider of premium business management software for boutique fitness studios, today announced a partnership with Perkville, the #1 loyalty and rewards program in the fitness space, to provide studio owners an automated customer rewards system.

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SurveySensum

JULY 11, 2023

This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced? This will also strengthen your brand’s reputation, foster customer loyalty, and can build long-term business success. How do they do it?

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Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

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Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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CSM Magazine

JANUARY 2, 2023

If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Other features include things like ticket notifications, customer management systems, customer tracking capabilities, customer feedback surveys and reporting tools. Final Thoughts.

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Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

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BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing focuses on growing a business by building brand loyalty, improving customer retention, and, ultimately, increasing customer referrals.

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CSM Magazine

FEBRUARY 14, 2017

Many organizations struggle to find ways in which they can build customer loyalty and reduce customer churn. Companies are spending large amounts of money and time creating costly reward programs, sending out expensive marketing materials, and investing in expensive customer relationship management systems.

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ShepHyken

NOVEMBER 25, 2022

Essentially, transactional vs. relational customer service is the difference between a one-time purchase and lifelong customer loyalty. . Relational customer service is a more effective way to build loyalty and customer lifetime value (CLV). Rewarding customer loyalty shows customers that you value their patronage.

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