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How to Optimize Touchpoints Along the Customer Journey

Feedbackly

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

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3 Tips to Bridge the Gap Between Your CX Team & C-Suite

InMoment XI

The former is interested in counting dollars and profitability and the latter with measuring metrics. Tip #1: Break Down Metrics. Metrics are core to any CX program—whether it’s NPS , CSAT , CES , etc. The challenge is how do you present those metrics in a way that makes executives regard them as crucial data points?

Metrics 493
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Her mission is: To Create Fewer Ruined Days for Customers.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders need to present strong business cases for every step of their journey. Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. Key Metrics and Steps to Consider for Measuring ROI 1. Strategy First.

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

It’s not merely a collection of statistics or a dashboard of metrics. These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. The right tools not only capture and analyze data but present it in a manner that’s intuitive and actionable.

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5 Things We Learned from EMEA Customer Experience Experts at XI Forum Europe

InMoment XI

The idea of simply “managing” metrics tells your business where you are and where you’ve been, not necessarily where you’re going. The importance of closing the loop with customers and gaining actionable feedback was mentioned in nearly every presentation we heard! 3: Actions Speak Louder Than Words—Data Means Nothing Without Outcomes.

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How to Transform Customer Success Into a Profit Center with Metrics and Forecasting

ChurnZero

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. This article was adapted from a portion of ChurnZero’s BIG RYG session “ Customer Success as a Profit Center ” presented by Matthew Brown, Director Customer Enablement, Solink.

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