article thumbnail

How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. They’re not loyal to your brand and can easily switch to a competitor.

article thumbnail

NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). .

NPS 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sustainable Business Growth is Achievable with Excellent CX!

Daniel Group

In 2003, Fred Reichheld, a consultant with Bain & Company developed the Net Promoter Score. After-sale experience is pivotal in securing repeat customers, generating word-of-mouth referrals, and maintaining a positive brand image. Both speakers come from companies where brand and CX go hand-in-hand.

2024 52
article thumbnail

Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. After all, if almost every major brand in the world uses NPS, isn’t there a risk of customers becoming desensitized and apathetic toward NPS surveys? Not really, the data suggests.

article thumbnail

Best Customer Service Posts and Videos from Provide Support

Provide Support

In 2020 customers will become smarter as their expectations for service and customer experience are set by best brands. © 2003 - 2017 Provide Support LLC. While interacting with a business, they compare their experience to the best one they received from anyone and anywhere. Read more. Published in Provide Support Blog , 2020.

2003 52
article thumbnail

8 Best Ways to Obtain Customer Feedback [Infographic]

Provide Support

Furthermore, that report also suggests that brands are viewed more favorably by 77% of consumers if they proactively invite and accept customer feedback. (.). © 2003 - 2017 Provide Support LLC. Read more. Published in Provide Support Blog , 2019. Permalink | No comment.

article thumbnail

Top 3 Customer Service Trends for 2019 [Infographic]

Provide Support

Did you know that 64% of people think that customer experience is more important than price in their choice of brand? © 2003 - 2017 Provide Support LLC. The new trends in customer service are emerging day by day and one cannot just overlook them. Read more. Published in Provide Support Blog , 2019. Permalink | No comment.

2019 63