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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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6 tips for effective restaurant reputation management

BirdEye

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? This statistic shows that your customers are looking for you online. For instance, if you leave a negative Google review from 2007 unanswered, your customers may perceive you as clueless or careless.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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Subscription business model: What, how, and why

BirdEye

Another study indicates that 75% of organizations that sell directly to consumers will offer subscription services by 2023. This model offers convenience for the business and the consumer. It allows companies to leverage customer relationships to create a steady revenue stream. times per year.

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CPG Counter Trends for a Recession

2020 Research

Schlesinger Group recently presented a webinar on the topic of consumer-packaged goods counter trends for a recession. The webinar was hosted by: Stan Sthanunathan – Retired Executive VP of Consumer and Market Insights at Unilever. Consumer packaged goods companies express concerns over imminent recession and economic downturn.

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Four Technologies Reshaping the Customer Experience

Wootric

Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars wasn’t on the general public’s radar. This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing.

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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

Proactive, personalized – even anticipatory – service that exceeds expectations, two-way communication, and engagement help bond the customer to the supplier. After all, your business partners represent your company and products to their customers. Simply, word-of-mouth gets business decision-makers to buy, and continue buying.