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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Better still, Alliant has improved the overall customer experience.

ROI 252
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What Every C-Suite Leader Needs to Know about Customer Experience

Experience Investigators by 360Connext

They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. CX strategy is not just about the customers. Customer Experience Communication Has To Be Relentlessly Repetitive. There is nothing formal about this.

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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

Here are some highlights from the data snapshot that contains 13 data-rich charts: 42% of respondents think their CX efforts had a moderately or significantly positive impact on the business in 2014 and 78% expect to have a positive impact in 2015. 81% of respondents expect to put more focus on customer insights and analytics.

2015 102
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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

By pushing for the sale in all your Facebook posts and tweets, you end up ignoring many of your customers. How about being a bit more personal and actually communicating with your customers? Remember when customers were limited to using the telephone if they wanted to contact businesses? Don’t hesitate to engage.

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Report: The State of the CX Management, 2015

Experience Matters

We additionally compared CX laggards with CX leaders and discovered that the leaders have stronger financial results, have more customer-centric cultures, focus more on internal communications, are stronger at customer insights and change management, and are better at digital interactions.

2015 106
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Hello Customer secures €6 million in new fundraising round with Senovo Capital and Peak Capital

Hello Customer

“More than ever businesses have to listen to their customers”. This is the official press communication concerning Hello Customer’s latest fundraising round. With a strong product vision and great execution so far, the new investor syndicate is thrilled to help Hello Customer grow into the CX technology leader it aims to be.

2015 98
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Business to Business Customer Experience Leadership, With Tabitha Dunn – CB49

Customer Bliss

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence. Dashboards!