CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. Starbucks: efficiency in product feedback and loyalty.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Financial 98

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. On the contrary, the hotel remains a highly valued experience offering. By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Help.com

MARCH 14, 2016

We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers. Make your business more customer-centric. “A Put the customer at the heart of every decision you make and get the whole team involved. Reward loyal customers. Can you approach it in a unique way?

2016 45

2016 Customer Engagement Engagement Social Media 45

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Predictive, proactive, personalized experiences are key, and companies should leverage the tools they have to work toward “mass personalization at scale,” says Wang.

Customer Experience 55

Customer Experience 2016 Contact Center Loyalty 55

Michelli Experience

MARCH 11, 2016

In 2016, mobile marketing will be a must-have by many businesses. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.” Three: Mobile Search is Becoming Preferred.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Customer Enthusiast

OCTOBER 20, 2016

Having me repeat my number every time I call increases the time and effort required to complete the transaction and is out of step with even basic integrated guest intelligence software/POS systems in 2016. If you are not already doing so, begin quantifying your customers’ value using the RFM model.

Loyalty Programs 82

Loyalty Programs Retail 2016 Customers 82

CSM Magazine

DECEMBER 20, 2016

In 2016, the questions of ownership and business impact of customer experience management are still open. Many agree that the success of any corporate undertaking in customer experience heavily depends on whether CEOs and other key decision makers (can be board members or other) buy into it.

Customer Experience 40

Customer Experience Government Chief Customer Officer 2016 40

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. Time and time again they top the list of airlines to which customers feel loyal.

Tourism 56

Tourism Travel Customer Service E-support 56

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. John Paul is developing omni-channel experiences for the customers leveraging on capabilities in digital concierge. ABOUT JOHN PAUL.

Leadership 40

Leadership Automotive Hospitality Travel 40

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Gainsight

APRIL 23, 2021

Sabina: At Mavenlink, I oversee the adoption, expansion, renewal, and loyalty programs. Additionally, I built the third division this last year, the business’s community and loyalty arm. It’s our first user community and first customer advisory board. And what’s your role at Mavenlink?

Customer Journey 76

Customer Journey Loyalty Programs Measurement Sales 76

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. Features of an API-first loyalty platform. Thus far, Version 3.0

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. Customers are less likely to churn if they are similar to your primary target customers. Think again.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

BirdEye

JULY 14, 2023

Prior to 2016, you might have seen a standard disclaimer on Amazon saying something like, “I received this item at no charge in exchange for an honest review.” Reputation penalties Even if you are honest about which reviewers receive incentives for sharing their customer experience, incentives can still backfire.

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. We use tools that bring real real-time customer, market, and competitive insights into our first meetings.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. We use tools that bring real real-time customer, market, and competitive insights into our first meetings.

2022 52

2022 Roadmap Customer Relationships Brands 52

ShepHyken

AUGUST 8, 2016

Five Questions Customer Experience Professionals Are Asking Today by Michael Hinshaw. McorpCX) Everyone is talking about customer experience. My Comment: This short article has five simple, yet powerful questions related to a company’s customer experience strategy. Here are my top five picks from last week.

Net Promoter Score 80

Net Promoter Score 2016 Article Customer Service 80

Retently

MARCH 18, 2019

The key to retaining customers is extremely simple: deliver value and provide a great experience that makes customers want to stick with you and recommend you to others. Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Further, they are principally macro measures, and limited as enablers for taking detailed, granular experience action.

Metrics 60

Metrics Customer Experience 2015 Consulting 60

Comm100

JUNE 13, 2018

A difficult shopping experience during the holiday season can leave customers with a bad taste in their mouth – and businesses with a bad rap. Put the customer experience at the forefront of your priorities, and make purchasing a breeze by removing any friction from the buying experience.

E Commerce 52

E Commerce E-support Social Media Retail 52

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The transformation has started, but will soon accelerate rapidly. What does ‘headless’ mean?

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40