Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. 1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program.

Retail 54

Retail Brands Fashion 2017 54

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Is your brand eco-focused?

Customer Centricity 73

Customer Centricity Loyalty E Commerce Loyalty Programs 73

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

2018 49

2018 Loyalty Brands Loyalty Programs 49

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers.

Retail 173

Retail E Commerce Sports Fashion 173

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Post Affiliate Pro Post Affiliate Pro is designed for businesses running affiliate programs.

E Commerce 63

E Commerce Marketing Multi-Channel E-support 63

Beyond Philosophy

APRIL 18, 2017

Most people would choose (A), and in fact that’s been the trend with brands over the past few years. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others.

Hospitality 74

Hospitality Travel Brands Airlines 74

Optimove

JANUARY 6, 2022

Advertising and branding not only come first in the funnel but also historically. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. First, because it was here first.

Loyalty Programs 62

Loyalty Programs Advertising Loyalty 2017 62

Oracle

APRIL 4, 2018

As a small or medium-sized business (SMB), it’s often difficult to compete with bigger brands’ wallets and available resources. By building a more human-to-human (H2H) CX, SMBs can develop meaningful connections with customers that will in turn boost loyalty, compel them to return, and create brand advocates.

Loyalty 56

Loyalty Loyalty Programs 2014 Social Media 56

SurveySensum

JULY 10, 2023

It includes all interactions between customers and retail staff, aiming to enhance satisfaction, build loyalty, and foster a positive brand image. Conducting personalized marketing and loyalty programs to elevate the customer experience. So, how can you build customer loyalty and retention?

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

John Paul

MARCH 25, 2019

We are responsible for generating new revenue for John Paul by signing contracts with new brands. I’ve been working at John Paul since January 2017. Our offer is based on three pillars: Concierge Services, Affinity Marketing & the creation of “Money-Can’t-Buy” Experiences. How long have you been working at John Paul?

Automotive 73

Automotive Loyalty Programs 2017 Travel 73

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Qualtrics

MAY 9, 2019

She has built a career at the world’s most iconic brands, shaping the experience for billions of customers. Are you a part of the loyalty program? It’s an approach that has formed the foundations of a CV that reads like a who’s who of the world’s most iconic brands. What’s your regular order? Download Reading List.

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

Optimove

JANUARY 6, 2022

Advertising and branding not only come first in the funnel but also historically. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. First, because it was here first.

Loyalty Programs 40

Loyalty Programs Advertising Loyalty 2017 40

Currency Alliance

DECEMBER 15, 2017

Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. However, there seems to be a lingering resistance to change from a lot of brands.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

John Paul

FEBRUARY 28, 2019

I work on a customer service team for a major actor in the hospitality sector, and the goal is to help the guests of this brand. We help them whether it’s before their stay, while they’re booking, during the stay if there’s a problem with the hotel, or after the trip if there are any problems with their loyalty points for example.

Hospitality 40

Hospitality Hotels Loyalty Programs 2017 40

John Paul

FEBRUARY 28, 2019

I work on a customer service team for a major actor in the hospitality sector, and the goal is to help the guests of this brand. We help them whether it’s before their stay, while they’re booking, during the stay if there’s a problem with the hotel, or after the trip if there are any problems with their loyalty points for example.

Hospitality 40

Hospitality Hotels Loyalty Programs 2017 40

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. in 2017[vii]. Indeed, banks are mostly not pursuing this strategy.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 10, 2023

It includes all interactions between customers and retail staff, aiming to enhance satisfaction, build loyalty, and foster a positive brand image. Conducting personalized marketing and loyalty programs to elevate the customer experience. So, how can you build customer loyalty and retention?

Retail 40

Retail Customer Service Exceptional Customer Service Customer Centricity 40

PK

JUNE 5, 2018

It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. Partner at Lenati, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty.

Loyalty Programs 40

Loyalty Programs Loyalty 2017 Presentation 40

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service E-support 56

ShepHyken

NOVEMBER 13, 2017

CX along with employee engagement are the focal points for companies who are looking to improve brand loyalty and customer engagement. 5 Innovative Ways to Inspire Customer Loyalty by Vivian Wagner . My Comment: If you have any type of loyalty program, you will want to read this article. There has been a 2.5x

2017 15

2017 Article Customer Service E Commerce 15

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? You may have the most advanced tools and excellent data scientists; however, all efforts fail without the correct behavioral changes needed internally to ultimately take action (Bain & Co 2017). Think again.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

ClearAction

NOVEMBER 25, 2017

It’s a two-way street , so if you want your customers to trust and love your brand, show them you trust them and your employees as well. The 2017 Edelman Trust Barometer revealed all-time lows in businesses on every continent, with significant year-to-year decreases for many countries’ businesses.

Customer Experience 63

Customer Experience Government Airlines 2017 63

Currency Alliance

NOVEMBER 7, 2017

Smartphones and social networks have transformed the way people shop and interact with brands. Indeed they have changed customers’ expectations of brands greatly. Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

SurveySparrow

JANUARY 7, 2021

In fact, brands started to put more attention on improving their customer engagement. Whether your customers shop for their own need or on behalf of their organization, they simply expect a memorable interaction with the brand. After the pandemic, every brand is becoming customer-centric. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Brands must approach everything they do, but especially service and engagement, with a customer experience mentality. The switching economy is costing brands trillions of dollars. Globally, businesses spend about 6.2

Customer Experience 55

Customer Experience 2016 Contact Center Loyalty 55

Qualtrics

APRIL 30, 2019

On a career in customer experience with Cathay Pacific: I’m part of a management program in Cathay Pacific where we rotate every three or four years to a new position. I started as Head of Insights in May 2017. Or do you want to make them advocates for your brand?

Feedback 42

Feedback Airlines Loyalty Programs Loyalty 42

ProProfs Chat

MAY 6, 2020

One of the top reasons why customers have higher expectations from their preferred brands to offer the best service experience! This calls for service enhancement, to ensure that you leave a substantial impact on your customers that compels them to come back to your brand frequently. Negative Customer Experience Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Currency Alliance

NOVEMBER 1, 2017

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. We do recognize that historically, loyalty programs liked to have a modest to high percentage of points expire.

Loyalty 45

Loyalty 2017 Loyalty Programs ROI 45

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? down to 0.3% on credit cards and 0.2%

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

ProProfs Chat

DECEMBER 12, 2019

How many times have you bought something from a brand more than once? Or, let me ask you this way: Do you have a specific brand in mind when you want to buy a particular item, for example, a pair of running shoes? why do they go back to specific brands? If your business isn’t customer-centric, customers will leave your brand.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Ecrion

JUNE 18, 2020

Strong branding is a necessary attribute in order to optimize your company’s sales and resonate with your audience. But, building customer trust is one of the most crucial components of branding that you need to focus on in 2020. Many of your customers may have an opinion of your brand that they’d like to voice.

2020 75

2020 Loyalty Programs Sales Loyalty 75