ShepHyken

AUGUST 28, 2017

Each week I read a number of customer service and experience articles from various online resources. The Contact Center Playbook for Improving Customer Satisfaction [Whitepaper] by Nicolina Savelli. Artificial Intelligence: The Customer Experience Imperative by Bob Hayes. Here are my top five picks from last week.

2017 80

2017 Article Customer Service Contact Center 80

ShepHyken

APRIL 17, 2017

Each week I read a number of customer service articles from various online resources. Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli. Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base.

2017 79

2017 Article Social Media Customer Service 79

Currency Alliance

NOVEMBER 1, 2017

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. We do recognize that historically, loyalty programs liked to have a modest to high percentage of points expire.

Loyalty 45

Loyalty 2017 Loyalty Programs ROI 45

Beyond Philosophy

JULY 19, 2017

Taking care of your best customers is an age-old concept. Loyalty programs are one of many ways you can do this for these top priority people. When it comes to loyalty programs, you cannot forget certain vital features, and according to a recent report, one of them is easier than you think.

Loyalty 116

Loyalty Loyalty Programs 2017 Books 116

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. We want the customer to feel a sense of ownership in the relationship they have with us. That’s what your loyalty program should do. – Shep Hyken.

Customer Centricity 74

Customer Centricity Loyalty E Commerce Loyalty Programs 74

Forrester's Customer Insights

MAY 7, 2018

In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact.

Loyalty Programs 32

Loyalty Programs Loyalty 2017 Customers 32

ShepHyken

JULY 24, 2017

Each week I read a number of customer service and experience articles from various online resources. What do older generations want from customer service? The point is, don’t be misled to think customer service solutions driven by technology or social media doesn’t apply to an older generation. by Roxanne Abercrombie.

Article 52

Article Customer Service 2017 Loyalty Programs 52

Provide Support

JANUARY 25, 2017

It’s probably needless to say that loyal customers are the biggest assets of any business. Studies show that only a 5% increase in your loyal customer base can result in increases of revenue and profits up to 85% or more. Existing customers are 50% more likely to try new products, and spend 31% more than new customers.

2003 65

2003 2017 Loyalty Programs Loyalty 65

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. That’s the kind of customers any business dreams about.

Loyalty Programs 98

Loyalty Programs Advertising Loyalty 2017 98

SurveySensum

JULY 10, 2023

Are you a regular customer of Starbucks? This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart.

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

ShepHyken

FEBRUARY 26, 2018

Each week I read a number of customer service and customer experience articles from various resources. Can awful airline customer service be overridden with AI and analytics? tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics.

Article 78

Article 2018 Airlines Customer Service 78

ShepHyken

JULY 24, 2017

Each week I read a number of customer service and experience articles from various online resources. What do older generations want from customer service? The point is, don’t be misled to think customer service solutions driven by technology or social media doesn’t apply to an older generation. by Roxanne Abercrombie.

2017 28

2017 Article Customer Service Loyalty Programs 28

Ecrion

JUNE 18, 2020

But, building customer trust is one of the most crucial components of branding that you need to focus on in 2020. Let’s take a look at everything you need to know about building trust with your customers. A company that proves to have an insufficient level of security will likely never be fully trusted by its customers.

2020 75

2020 Loyalty Programs Sales 2017 75

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

NOVEMBER 4, 2022

In 2017, legislation in the European Union reduced the interchange fee from 2-2.5% Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Customer acquisition and retention can be expensive. down to 0.3%

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Alida

APRIL 19, 2017

The Atlantic also puts the blame on shifting customer preferences. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops.

Retail 173

Retail E Commerce Sports Fashion 173

ProProfs Chat

DECEMBER 12, 2019

Companies focus on getting new customers, but retaining them is a whole different story – and more difficult to achieve! what customers want, . The best way to do this is by reading customer retention statistics, and that’s what we have carefully curated in this blog. Why Customers Leave? Very few will say yes.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

CloudCherry

JULY 25, 2018

What better way is there to learn about delivering an amazing customer experience than examining how the best in the business do it? Respondents were asked a series of questions on topics including their customer experience programs , introducing new technology, and optimizing human capital. Social responsibility. “75%

Technology 170

Technology Brands Customer Experience Omnichannel 170

BirdEye

JULY 14, 2023

Customer reviews are essential to garnering interest in your service or product, but convincing customers to leave them is challenging. Unless they had a very positive or negative experience, customers are unlikely to provide feedback — unless you make it worth their while. How do you get authentic customer reviews?

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

SurveySensum

JULY 10, 2023

Are you a regular customer of Starbucks? This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart.

Retail 40

Retail Customer Service Exceptional Customer Service Customer Centricity 40

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

2018 49

2018 Loyalty Brands Loyalty Programs 49

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. This strategy transforms satisfied customers into brand champions who actively refer new business.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

Beyond Philosophy

APRIL 18, 2017

On rewarding regular customers with promotions to keep them coming back. On improving the customer’s experience at the time of purchase. On customers who are only starting to consider making a purchase. Customers aren’t as loyal as you think they are. Appeal to your customers’ emotions.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Currency Alliance

DECEMBER 15, 2017

Customers are changing rapidly. Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. Essentially transactional factors.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management. Listen to your customers.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. What is customer retention? Why is customer retention important? Reduces cost to acquire customers.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

Currency Alliance

DECEMBER 13, 2018

YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Bold360

APRIL 27, 2017

As the winter slips away and the days start getting longer and warmer, your customers start thinking about summer. Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights.

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

NOVEMBER 14, 2018

For all readers, the key takeaway will be that the evolution of loyalty programs into marketplaces is unstoppable, and that the decision to jump aboard is a sink-or-swim equation for all but the largest loyalty brands. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

John Paul

MARCH 25, 2019

Our mission is to help our clients (usually big brands in various industries such as automotive, financial services, luxury…) to optimize their customer journey and enrich the existing loyalty programs in order to propose a seamless experience to the final customers. I’ve been working at John Paul since January 2017.

Automotive 73

Automotive Loyalty Programs 2017 Travel 73

Oracle

APRIL 4, 2018

Although your sales and marketing efforts may not carry the same financial clout as your larger counterparts, rest assured that your SMB can have the upper hand in one key area: customer experience (CX). Instead of being transaction-focused, your strategy must be customer-focused. 3 Ways to Foster Loyalty.

Loyalty 56

Loyalty Loyalty Programs 2014 Social Media 56

ClearAction

OCTOBER 1, 2018

The Future of Customer Experience Calls Urgently for a Significant Shift Lynn Hunsaker. The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Here’s why: CXM Status Quo.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

JUNE 22, 2017

We’re already nearly halfway through 2017. A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. Well, we first need to look at the drivers for customer loyalty.

Loyalty 40

Loyalty Loyalty Programs 2017 Social Media 40

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. That’s the kind of customers any business dreams about.

Loyalty Programs 40

Loyalty Programs Advertising Loyalty 2017 40

ClearAction

NOVEMBER 25, 2017

Do Customer Experience Policies Empower Growth? Do your policies set free your customers and your employees? Policies are designed to protect, but sometimes they disintegrate — rather than protect — customer relationships. And customers’ mistrust of companies propels regulations, protests and negative word-of-mouth.

Customer Experience 63

Customer Experience Government Airlines 2017 63