ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Learn from 8 well-known marketing professionals.

Article 111

Article 2019 Customer Service Social Media 111

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

ShepHyken

JULY 15, 2019

My Comment: I often write about the difference between a loyalty program and a marketing/promotional program. Both drive repeat business, but both don’t always create loyalty. And, there’s a difference between loyalty and repeat business. They are often confused and for good reason.

Article 108

Article 2019 Customer Service B2B 108

ShepHyken

OCTOBER 28, 2019

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. Frankly, I’m surprised that loyalty, service and experience are separate. For that matter, let’s toss in marketing – because, isn’t all of this marketing?

2019 54

2019 Article Customer Service Loyalty Programs 54

Oracle

MARCH 18, 2019

Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. In addition, today’s business models for loyalty programs can be both affordable and sustainable. Be transparent.

2019 60

2019 Loyalty Consumers Loyalty Programs 60

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SmartKarrot

JUNE 2, 2022

The global loyalty program market stood at approximately $181 Billion in the year 2019. The market is fast-growing, and it is expected to reach $195 Billion by the end of 2022. There is an increase in the number of organizations allocating their marketing spending on loyalty programs.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Blog 10

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

SurveySensum

DECEMBER 22, 2022

Did you know Zara doesn’t spend a penny on marketing? Optimize your marketing efforts . Launch a customer loyalty program. Optimize your marketing strategies . You can use this data to run campaigns and spread awareness about your products and services in the market. Launch a customer loyalty program

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

ShepHyken

APRIL 17, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at LoyaltyXpert. He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. in 2019 and the Coronavirus impact could see growth crash to less than 2%. Keeping in touch and showing concern.

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Loyalty Rewards Programs Loyalty Programs 2021 129

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . What Is Brand Loyalty.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. Nick Bandy has over 25 years of executive leadership experience in the marketing and technology space, serving private, PE-backed, and public organizations.

Customer Journey 124

Customer Journey Brands Contact Center Sales 124

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 17, 2020

In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. Loyalty marketing has always existed as a primary method for building direct relationships with your customers. Rebalancing loyalty program economics. deploying AI to automate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Magazine 52

Magazine Loyalty Innovation 2020 52

ShepHyken

MARCH 5, 2021

This week we feature an article from Deb Mukherjee , a SaaS marketer with DelightChat. The global eCommerce market size was valued at 9.09 trillion dollars in 2019. Klaviyo is an email marketing automation software that caters to eCommerce businesses. Loyalty programs put a smile on your customers’ faces.

Customer Experience 93

Customer Experience Loyalty Programs Omnichannel 2021 93

ShepHyken

FEBRUARY 24, 2020

(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Is it a loyalty program with incentives to come back? The experience is a big part of their marketing.

2020 106

2020 Article Customer Service Exceptional Customer Service 106

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Forrester's Customer Insights

JULY 15, 2019

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Consumers are connected, empowered, and experimental.

Loyalty 44

Loyalty Loyalty Programs 2019 Consumers 44

ShepHyken

DECEMBER 17, 2021

This week we feature an article by Kiel Harkness, Head of Global Marketing and Business Intelligence at UPS Capital®. Inflation has hit everyone hard with the annual rate reaching 5.4% in 2021, almost triple what the rate was in 2019, according to the US Inflation Calculator. Offer Competitive Discounts. Who doesn’t love a discount?

E Commerce 79

E Commerce E-support Insurance 2021 79

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. On the back end of these loyalty programs, organisations have access to customer information that they harvest to deliver targeted products and services to a tailored audience.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ShepHyken

APRIL 29, 2019

Customer Loyalty! Franchising.com) Marketers are besieged with metrics. A digital marketing strategy is absolutely crucial for every brand. 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. Your Most Important Business Success Metric? by Chad Storlie.

Article 18

Article 2019 Loyalty Programs Customer Service 18

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. No less in loyalty.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

BirdEye

FEBRUARY 19, 2021

There’s a lot of marketing value in having a storefront – many interested customers who walk by may end making a purchase. Build an effective loyalty program. With a loyalty program, you can make sure that you’re always your customers’ first choice. Build online presence. Here’s how you can get started.

Loyalty Programs 93

Loyalty Programs Rewards Programs Social Media Download 93

BlueOcean

MAY 13, 2021

Despite the introduction of these three new motivators of brand loyalty after COVID-19 reshaped the market, customer experience still reigns supreme. What worked in 2019 may not work in 2021 or 2022. Where Does Customer Care Sit in All of This? Consumers do, after all, still have choices available to them.

Loyalty 156

Loyalty Brands Average Handle Time 2020 156

Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29

Loyalty Omnichannel Rewards Programs Loyalty Programs 29

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Following our many years of work in the space, we’re proud of this recognition of not only our own endeavors, but those of our many clients who we have partnered with to bring new and interesting member experiences to market. 1 Truly Understand The Customer.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking.

2022 52

2022 Roadmap Customer Relationships Brands 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

DECEMBER 9, 2019

In 2019, it is important for your eCommerce store to have a mobile app for iOS and Android. A loyalty program that holds online store customers at the expense of bonuses, discounts, and gifts. Support chat, CRM, warehouse software, services for marketing analytics or push-message management.

Sales 52

Sales E-support Loyalty Programs Consulting 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. Any individual program is probably managing barely half that figure. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

SurveySparrow

DECEMBER 15, 2019

With loyalty programs that will make them stay longer with you. The loyalty programs that you devise should be designed in such a way that they keep coming back for more and feel special. A study by BrandKeys says that brands spend up to 11 times more on getting new customers than retaining the existing ones.

Customer Service 91

Customer Service Omnichannel Customer Service Strategies Feedback 91

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40