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Customer-Centric Voice of the Customer

ClearAction

Customer-Centric Voice of the Customer Lynn Hunsaker. Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? Customer-Centric Examples. That’s customer-centricity.

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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

They market, and create experiences, within the branded vision. Southwest Airlines could offer first-class seating, but they don’t. Every function delivering experience is ‘closed-loop’, maintaining balance between customer expectations and what is actually executed. Seven key customer experience questions.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

These are the basics of delivering the promised experience and should be addressed. But what about customer requests that, if implemented, would undermine the brand promise? Say you fly on Southwest Airlines and don’t care for their A/B/C boarding scheme with no assigned seats. Some call it a “ cattle call.”

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Strativity Group Announces Next Customer Experience Management Certification Program – Fall 2014

Strativity

Strativity Group’s next Customer Experience Management (CEM) Certification program will be held in Orlando, FL., The post Strativity Group Announces Next Customer Experience Management Certification Program – Fall 2014 appeared first on Strativity. October 21-23, 2014.

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Great customer experiences don't happen by accident

Hello Customer

"That uniqueness shines through in a good brand promise and associated customer promises, reflecting who you are and what you stand for. A great example Bloem cited in her keynote is the airline Emirates. So customers know what they can count on Emirates for; comfort, class and luxury. They are also very consistent in this.

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12 Reasons to Invest More in Customer Experience

PeopleMetrics

Forrester’s Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority. Market research shows that the Customer Experience Management (CEM) market is estimated to grow from USD 5.06 Billion in 2016 USD 13.18

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