Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 93

Customer Journey Mapping Touchpoint Customer Journey Social Media 93

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

CSM Magazine

APRIL 30, 2024

This holistic view enables businesses to understand their customers’ preferences, behaviors, and needs, which can enhance customer service, improve customer satisfaction, and drive sales. They consolidate data from various touchpoints to provide a single view of each customer.

E Commerce 52

E Commerce Technology E-support Loyalty Programs 52

CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. This will increase the likelihood of customers making a purchase and returning to your brand.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. These customers also tend to be more forgiving and cooperative, bringing a level of loyalty you won’t usually get from new customers right away.

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Nearly every month, it is the most-read article in our blog.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. This article will provide you with ten effective ways to improve your retail customer engagement efforts.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. This article is written by guest author, Chaman Maharaj. What are they telling their friends and family about you? *The

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

DECEMBER 7, 2021

We can’t possibly write one article on what you should be doing, let alone summarize all the interesting things that other brands are doing in their unique context. This article defines the things that every business has to get right to survive. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 13

Article Customer Service Loyalty Programs 2023 13

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

CSM Magazine

SEPTEMBER 8, 2023

As of 2022, global e-commerce sales surpassed $5.7 In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. Furthermore, it is based on the illusion that the seller still controls the marketing, selling, and sales processes. are touchpoints in this stage. And that is no longer true.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. Contactless payments are the type of payment made by tapping or waving a contactless device – usually NFC- or RFID-enabled card or smartphone – over a point of sale terminal or reader. Improved Customer Loyalty.

Retail 121

Retail Customer Experience Technology Consumers 121

BirdEye

APRIL 7, 2023

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution.

2023 52

2023 Marketing Social Media Return on Investment 52

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. If you want a more technical description of headless loyalty, read our previous article on the topic here.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

LoyaltyPlus

JULY 17, 2020

LoyaltyPlus is a leading independent customer relationship management company and has over 25 years’ experience in the development and application of cutting-edge programmes and partnerships – and its leadership in helping businesses ensure their customers remain loyal to their brands while optimising all touchpoints and customer experiences.

Loyalty 52

Loyalty Loyalty Programs Retail Customer Relationship Management 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Facilitate Seamless Communication : Establish multiple communication channels, such as social media, self-help articles, FAQs, video tutorials, and 24×7 support, to ensure customers can reach you easily.

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

BirdEye

SEPTEMBER 11, 2023

With AI-driven solutions, you can bring efficiency across customer touchpoints, increase customer satisfaction, support self-service options, and gain valuable insights to deliver highly tailored and engaging interactions. Improve sales processes and conversion rates by analyzing customer conversations for better lead-scoring results.

Customer Experience 112

Customer Experience Social Media Multi-Channel Omnichannel 112

Happy or Not

AUGUST 28, 2023

By understanding customer preferences and predicting future trends through predictive analytics, businesses can launch targeted marketing that drives sales and customer loyalty. Retailers can accurately forecast customer demand by analyzing sales data and historical trends.

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

SurveySparrow

JUNE 20, 2021

In this article, we’ll look at 15 ways companies can improve customer satisfaction in today’s customer-centric landscape. Collect feedback across all touchpoints so you can improve the entire customer journey. Offer Loyalty Programs. Loyalty incentives! Offer Personalized Customer Service. Final Thoughts.

Customer Satisfaction 52

Customer Satisfaction 2021 Social Media Loyalty Programs 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Retently

FEBRUARY 21, 2024

In this article, we’ll guide you through crafting, placing, and analyzing impactful surveys that provide actionable data for your business growth. Understand that the initial touchpoint is just the beginning. surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation.

Social Media 78

Social Media Advertising Events Insights 78

CSM Magazine

AUGUST 4, 2022

Our research has found that digital interactions, whether on public social or private messaging channels, are the most effective way for retailers to turn customer communications into sales and do so in an agile manner. Click the link for more information and to download a copy of the report, Verint Experience Index Retail Report 2022.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

ChurnZero

APRIL 10, 2020

During customer onboarding, two main handoffs occur: the Sales-to-Customer-Success handoff and the Implementation-to-Customer-Success handoff. In this article, we’re going to focus on the latter and how to nail it. We’ll refer to this function/role as “Implementation” in this article. . Client Onboarding Specialist or Manager).

Customer Success 61

Customer Success Customer Journey Mapping Loyalty Programs Reference 61

Currency Alliance

MAY 9, 2019

Enter: loyalty marketing. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. Canned responses by consumer service or sales, “spray and pray” emails, and hard-to-navigate policies, are all value killers that should be avoided at all costs.

Engagement 53

Engagement Marketing Loyalty Programs Consumers 53