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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. In fact, you’ll find many articles dance around this question. Heck, we’re still learning. 73% of U.S.

Article 337
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13 social media metrics you should be tracking

BirdEye

There are a variety of different social media metrics to choose from, and the ones best for your business will depend on your marketing goals. In this article, we’ll tell you about the 13 social media metrics you should track to effectively measure the success of your campaigns. Table of contents What are social media metrics?

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4 golden tickets to capture CX ROI

Think Customers

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. Talk to someone like Lynn Hunsaker and she’ll tell you there’s some 24 metrics to convey the value of the customer experience. She’s dissected and painstakingly diagrammed each one. Hunsaker gets it.

ROI 52
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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth. It’s not merely a collection of statistics or a dashboard of metrics. Their interactions, their responses, and their solutions shape the customer journey.

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Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

C3Centricity

In this article, we’ll explore ten common frustrations of brand building for SME leaders and provide solutions and real-world examples of overcoming them. Difficulty Measuring ROI on Branding Initiatives Quantifying the return on investment (ROI) for branding efforts is a common challenge of brand building for SMEs.

Brands 62
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. For example, if your marketing campaigns are not delivering the expected return on investment, or if your customer service is inefficient, these are issues that need to be addressed.

Marketing 260
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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. This is an excellent article to get you thinking about how AI could potentially be a part of (if it is not already) your marketing strategy. by Tara Thomas.

2016 104