Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. This encourages greater loyalty, higher customer retention and more enthusiastic brand ambassadorship.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

Kapta Customer Success

FEBRUARY 26, 2024

Client retention as a business growth strategy is increasing in popularity. Learn tactics to give clients what they want so you boost customer retention and lifetime value.

B2B 59

B2B Customer Retention Customers Customer Engagement 59

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Price comparison engines.

Customer Retention 63

Customer Retention Social Media Advertising Customers 63

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Understand Customer Retention. Source: Intuit.

Customer Retention 63

Customer Retention Retail 2013 Loyalty 63

ProProfs Chat

FEBRUARY 22, 2019

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. Simple formula: Customer Retention = Engagement + Investment.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

Team Support

SEPTEMBER 14, 2020

In Part 1 of this blog series, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes—based on the whitepaper co-produced by ServiceXRG and TeamSupport. Now in Part 2, we’ll talk about the evolving role of B2B customer support.

B2B 81

B2B 2004 Customer Retention Download 81

CustomerSuccessBox

APRIL 19, 2021

The real skill behind customer retention is helping customers achieve success. It would be great if you could rely directly on customer feedback to understand their satisfaction levels but more often than not these satisfaction surveys are lagging indicators. By then 50% of your customer base has already churned.

Customer Retention 52

Customer Retention Net Promoter Score NPS Metrics 52

SmartKarrot

APRIL 22, 2022

However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

CX University

MARCH 18, 2024

This approach significantly improved customer engagement and loyalty. Challenges of Hyper-Personalization While hyper-personalization holds great promise for improving customer experiences, it also presents several challenges that businesses must navigate. Customer Retention. Customer Engagement.

Customer Experience 52

Customer Experience Retail 2023 2022 52

Kapta Customer Success

NOVEMBER 13, 2023

In today’s marketplace, customer retention is dependent on customer outcomes. In fact, the best predictor of customer retention is measurable customer results.

Customer Retention 59

Customer Retention Management B2B Measurement 59

Gainsight

APRIL 10, 2023

Everything from how we serve our customers, retain them, and grow our business has changed—customer retention is no longer a nice-to-have, it’s a critical growth axis. As a result, SaaS businesses are focussing on building durable businesses by keeping existing customers rather than acquiring new one.

2023 59

2023 Customer Success Multi-Channel B2B 59

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. B2B Loyalty, The B2C Way.

B2C 66

B2C B2B Loyalty Loyalty Programs 66

Team Support

MARCH 3, 2021

In Part 1 of this blog series we introduced the new imperative for customer support and customer success—achieving success for your customers… and for your bottom line. The second way is to use B2B customer support tools to proactively strengthen your customer relationships and reduce churn.

Customer Success 98

Customer Success 2020 B2B 2019 98

SurveySensum

JULY 21, 2023

That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These strategies can help you maximize your business’s potential while keeping those valuable customers right where they belong. That’s why we proudly maintain a remarkable 98% customer retention rate.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Totango

JANUARY 23, 2020

Experience of Value is Delayed: The customer-centered economy means that customers can leave if they do not see a clear path to value early in the relationship. Escalations Go Unresolved: Customers become frustrated if they feel their complaints are going unheard and are unlikely to renew. .

Management 105

Management B2B Seminar ROI 105

Influitive

JUNE 21, 2018

The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it.

Customer Retention 58

Customer Retention Loyalty Customer Engagement Engagement 58

Influitive

MARCH 23, 2018

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years.

Customer Retention 75

Customer Retention Customers B2B Customer Engagement 75

ShepHyken

AUGUST 6, 2023

Since the beginning of my career, I’ve preached about that many customer service skills and CX strategies apply to every type of company in any industry. That includes B2C, B2B, and G2C (Government to Citizen). Here’s a list of eleven, and while many of them may seem like common sense, that doesn’t mean they are commonly practiced.

Article 62

Article 2023 Customer Service Magazine 62

CustomerSuccessBox

APRIL 29, 2022

* ABS corp , a B2B SaaS firm acquired as many customers as it wanted. It is because as they kept acquiring new customers, they overlooked the existing ones! As a result, customers churned and the firm couldn’t do anything about it. If not, start focusing on customer retention. Yet, success remained elusive.

Customer Retention 52

Customer Retention Metrics Seminar B2B 52

Influitive

JULY 22, 2016

We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive. So when it comes to advocate marketing, how do you show ROI?

ROI 53

ROI B2B Marketing Customer Retention 53

delighted

MARCH 24, 2020

However, there is one area that absolutely should not be compromised: the customer experience. Because tough times for your company indicate tough times for your customers as well, it’s more important than ever for you to focus on customer retention and loyalty.

Customer Retention 42

Customer Retention Customer Experience Document NPS 42

Influitive

OCTOBER 30, 2015

Focus on customer interaction. Today’s customers have lots of choice, and since most B2B services run on a subscription basis, customers can cancel at virtually any time. To combat this, Chandar says marketers must focus less on acquiring customers, and more on interacting with customers.

Customer Relationships 79

Customer Relationships Engagement Marketing B2B 79

ChurnZero

OCTOBER 5, 2021

Emotional Intelligence for Customer Success – Learn the three key areas that are required to make a great Customer Success Manager. 7 Tactics to Help Scale Your B2B Customer Engagement Program – Discover how to create a customer engagement program with a wide range of tactics, so that you can scale to engage every customer.

2021 95

2021 Customer Success B2B Customers 95

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

inSided

SEPTEMBER 4, 2019

Customer engagement is at the heart of Customer Success strategies in B2B Software companies. Not only is it a key indicator for customer retention, increasing engagement is a sure-fire way to get feedback on your product while facilitating the sharing of best practices between your users.

Customer Success 56

Customer Success Social Media B2B Customer Retention 56

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

B2B 94

B2B Metrics Marketing Engagement 94

CustomerSuccessBox

NOVEMBER 23, 2021

CustomerSuccessBox is an AI-powered customer success software to Onboard, Retain, Upsell & drive MRR Growth for B2B SaaS. Custify is a customer success platform designed for B2B SaaS businesses that helps customer success teams track views of your product usage and adoption.

2022 52

2022 Customer Success B2B Touchpoint 52

Beyond Philosophy

NOVEMBER 10, 2014

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. In fact, NPS can be a powerful tool — possibly the most powerful at your disposal — for improving B2B retention.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

ProProfs Chat

MAY 24, 2019

To gain prominence in eCommerce, brands have to realize that there are two ways they can put this context into use: customer acquisition and customer retention. 8 Ways to Increase the CLV of Your Customers. Encourage Customer Engagement via Email Marketing. Simplify Their Onboarding Process.

Social Media 100

Social Media E-support Customer Retention Telecommunications 100

CustomerSuccessBox

AUGUST 31, 2021

Customer Success is the lifeblood of a SaaS business. If you’re a B2B SaaS business, this statement becomes more profound! If your customers stop using your services, you would not have any revenue whatsoever. Bain & Company’s research concluded that repeat customers refer more people to your business than a new customer.

ROI 52

ROI Customer Success B2B Reference 52

SmartKarrot

MAY 7, 2020

Ever since the boom of the SaaS industry, customer retention has become the top-most priority for business owners as they realized the immense benefits of it. Customer retention specialist is the new breed of professionals who are being specifically brought on board to tap on the opportunities that lie behind customer retention.

Customer Retention 10

Customer Retention Social Media Reference B2C 10

ShepHyken

OCTOBER 24, 2022

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Who doesn’t want their customers to love them?

Article 52

Article 2022 Customer Service Retail 52

ProProfs Chat

FEBRUARY 13, 2020

To help you understand this further, we’ve put together a list of 60+ customer loyalty statistics that have been divided into the following categories: Customer Loyalty Program Statistics. Benefits of Improving Customer Loyalty. Customer Loyalty B2B Statistics. Social Media & Customer Loyalty.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109

inSided

OCTOBER 2, 2019

So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!)

Customer Success 67

Customer Success B2B Download B2C 67

Comm100

JANUARY 21, 2020

If you can automate outbound messages, why not convert and engage more? B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. B2B tends to expect responses within 1-24 hours.

Customer Journey 40

Customer Journey White Paper Social Media B2C 40

CustomerSuccessBox

APRIL 19, 2022

Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes. What is Customer Journey Analytics? Read here to know about designing a Customer Onboarding Framework for B2B SaaS. Adoption Stage.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52