Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Focus on customer interaction. Become a valuable storyteller.

Customer Relationships 79

Customer Relationships Engagement Marketing B2B 79

Team Support

OCTOBER 8, 2020

The editors sat down with TeamSupport co-founder and COO, Eric Harrington, to talk about customer support in the time of COVID and building strong customer relationships in Part 1 of this series, and current trends and the future of B2B customer support in Part 2. What are the strategies employed by TeamSupport?

Customer Relationships 59

Customer Relationships B2C B2B 2008 59

Win the Customer

JANUARY 19, 2016

Seventy percent of companies agree that retaining customers is cheaper than acquiring new ones, an Econsultancy report on cross-channel marketing found. Forty-nine percent find that building existing customer relationships brings a bigger return on investment than acquiring new customers.

Customer Retention 81

Customer Retention Return on Investment 2018 Customer Satisfaction 81

Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business.

Customer Experience 302

Customer Experience Chief Customer Officer Events 2003 302

CustomerSuccessBox

SEPTEMBER 15, 2021

It’s here that customer success comes in. Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships. Customer success is mainly focused on customer relationships. Customer Retention. A detailed guide.

Customer Success 52

Customer Success B2B Net Promoter Score Competitive Advantage 52

SurveySensum

JULY 21, 2023

That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These strategies can help you maximize your business’s potential while keeping those valuable customers right where they belong. That’s why we proudly maintain a remarkable 98% customer retention rate.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Businesses need a new strategy for customer success growth.

Customer Success 104

Customer Success Customer Centricity Customer Satisfaction Fashion 104

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Just look at B2B bemouths like Salesforce, Moz, and HubSpot.

Marketing 64

Marketing Webinar Reference Events 64

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Our recommendations follow below.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Our recommendations follow below.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

delighted

JANUARY 20, 2022

This post is a guest contribution by Project Manager and B2B Copywriter, Lee Li Fang. No matter what industry a company is in, customer satisfaction is one of the most important measurements of success. The best way to ensure that your company is succeeding in this area is to collect and monitor customer opinions and sentiments.

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention. Product updates.

B2B 94

B2B Metrics Marketing Engagement 94

ClientSuccess

APRIL 28, 2021

ClientSuccess has a bold vision to change the game of post-sales customer management and I can’t wait to help execute that vision.”. The ClientSuccess platform was crafted for customer success teams looking to define, scale and execute their customer success strategy. VP, Marketing & Sales. Contact: Mark Stoddard.

Leadership 59

Leadership Customer Success 2021 2020 59

ClientSuccess

APRIL 28, 2021

ClientSuccess has a bold vision to change the game of post-sales customer management and I can’t wait to help execute that vision.”. The ClientSuccess platform was crafted for customer success teams looking to define, scale and execute their customer success strategy. VP, Marketing & Sales. Contact: Mark Stoddard.

Leadership 54

Leadership Customer Success 2021 2020 54

delighted

MARCH 24, 2020

Staffing requirements get evaluated, product roadmaps further prioritized, tools cut, and marketing spend trimmed. However, there is one area that absolutely should not be compromised: the customer experience. The urgency to listen, respond, and care for your customers intensifies.

Customer Retention 42

Customer Retention Customer Experience Document NPS 42

ClientSuccess

APRIL 28, 2021

About ClientSuccess: ClientSuccess is a leading customer success platform that empowers B2B SaaS companies to proactively manage post-sales customer relationships, measure customer health, maximize customer retention and growth, and create a culture of customer success. Contact: Mark Stoddard.

Customer Success 52

Customer Success 2021 B2B 2020 52

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Instead of only responding to your Passives and Detractors, make an effort to close the feedback loop with all of your customers.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

CustomerSuccessBox

SEPTEMBER 29, 2022

A variety of options are accessible to customers today in this cutthroat industry. B2B SaaS businesses typically rely on their decisions on investments or IT solutions on the reliability of the brand or product. However, customers are also searching for a quick time to value (TTV). In B2B SaaS, what does time to value mean?

Metrics 52

Metrics Return on Investment B2B Customer Relationships 52

CSM Magazine

NOVEMBER 11, 2020

The report identifies five transformative trends that will become mainstay in 2021, as more companies turn to conversational support to efficiently manage high conversation volume and exceed customer expectations. The report is based on a survey of nearly 600 customer support leaders from B2B and B2C organizations. Methodology.

2021 52

2021 B2C 2011 B2B 52

CustomerSuccessBox

AUGUST 31, 2021

Customer Success is the lifeblood of a SaaS business. If you’re a B2B SaaS business, this statement becomes more profound! If your customers stop using your services, you would not have any revenue whatsoever. Bain & Company’s research concluded that repeat customers refer more people to your business than a new customer.

ROI 52

ROI Customer Success B2B Reference 52

SurveySensum

SEPTEMBER 4, 2023

Asking the right questions at the right time helps you see if your customers are happy, if they have any problems, or if they want something new. This info is super helpful as it identifies pain points, makes improvements, enhances users’ experience, and ensures effective SaaS customer retention.

NPS 52

NPS Demo Feedback User Experience 52

Heart of the Customer

JUNE 3, 2022

As Heart of the Customer’s CX Practice Lead and a long-time marketing research practitioner, I’m always focused on gathering the most accurate data to answer the problem at hand. Why is the customer retention rate lower than projected for certain product lines? Why are sales lower than anticipated?

Customer Retention 78

Customer Retention Sales Marketing Customers 78

SurveySensum

AUGUST 7, 2023

Struggling to make B2B customers happier? – You must not only meet but exceed your customer’s expectations. It’s time to unleash the potential of your B2B customer experience. Know your Customers Have you fallen into the trap of oversimplifying customer needs, focusing only on product quality and price?

B2B 52

B2B Customer Experience Marketing Customer Centricity 52

ChurnZero

FEBRUARY 7, 2020

Report trends for Customer Success: 34% annual growth for Customer Success Managers (CSMs) in 2018. 72% of Customer Success roles are in the Software & IT industry with other top hiring industries including Internet, Marketing, and Finance. billion dollar market. Results reign supreme.

Customer Success 64

Customer Success E Commerce 2020 E-support 64

ClientSuccess

DECEMBER 16, 2021

About ClientSuccess: ClientSuccess is a leading customer success platform that empowers B2B SaaS companies to proactively manage post-sales customer relationships, measure customer health, maximize customer retention and growth, and create a culture of customer success.

Measurement 52

Measurement 2021 B2B Customer Success 52

SmartKarrot

OCTOBER 27, 2022

Business-to-business (B2B) marketing is a type of marketing done directly between businesses. However, there are some challenges that these teams face when it comes to working with B2B companies. You also need to make sure each product has its marketing plan so it can be sold effectively. Like what you are reading?

B2B 10

B2B Social Media Sales Customer Success 10

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). If you are focused on customer retention, then you need to know the answer to?the

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

Totango

JULY 18, 2018

The quality of Customer Support interactions is a big factor in customer satisfaction, yet too often agents aren’t equipped with the customer data they need to do their best work. The current state of Customer Support. Customer Support vs. Customer Success. The rise of recurring revenue business models.

Customer Satisfaction 56

Customer Satisfaction Customer Success Customers Customer Relationships 56

Education Services Group

DECEMBER 4, 2019

What’s Customer Revenue Optimization? Customer Revenue Optimization (CRO) is a new twist on B2B sales. Customers Buy Experiences, Not Products. It’s simply not enough to sell the best product — you have to give your customers the best experience, or they’ll jump ship. Focusing on the Customer’s Goals.

Customer Success 59

Customer Success Customers Sales Customer Retention 59

CustomerSuccessBox

APRIL 19, 2022

How is customer journey analytics different from other analytics tools? From marketing to customer support to even customer success. Most of the tools that businesses have been using these days generally provide analytics reporting to evaluate customer engagement trends for the touchpoints that are managed by that tool.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Retently

MARCH 14, 2023

NPS surveys focus on existing customers who have already purchased and used the product to measure their loyalty and satisfaction with the brand, including customer service, UI/UX, operations, etc. Timing Product reviews are gathered after a customer purchases and engages with the product.

NPS 146

NPS Net Promoter Score Customer Satisfaction Feedback 146

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Marketing 98

Marketing Customer Retention Loyalty Social Media 98

Totango

JUNE 9, 2020

With a strong customer relationship, you and your customers should be able to work together to plot a path to success during this time and beyond. Customer retention is the lifeblood of the SaaS and subscription industry. Customer Renewal Strategies Rely on Flexible Software. How to Encourage Renewals.

Financial 62

Financial Customer Retention Customers Customer Success 62

ProProfs Chat

MAY 6, 2020

Good Customer Experience Statistics. Negative Customer Experience Statistics. Importance of Customer Experience Statistics. Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

SmartKarrot

JANUARY 25, 2022

We have recently seen marketing departments in SaaS companies concentrating more on marketing programs to engage existing customers. These programs got the name of customer marketing. . Customer marketing is one of the key functions of an organization. Definition of customer marketing.

Customer Success 10

Customer Success Marketing 2009 Customers 10

Totango

MARCH 26, 2019

In order for your enterprise to survive this shift to a customer-centered market, it must become customer-centered, too. A customer-centered approach makes customer satisfaction a top priority both before, during, and after the sale. Elements that Drive Customer Success Growth. Increase Customer Retention.

Customer Success 67

Customer Success Customer Satisfaction Fashion B2C 67

Customer Guru

AUGUST 21, 2018

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. Marketing and thought leadership programs. John Formica Follow @JohnFormica.

Customer Experience 115

Customer Experience Consulting Books Customer Experience Professionals 115