InMoment XI

FEBRUARY 2, 2024

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole. Ready to revolutionize your customer experience strategy?

Hospitality 260

Hospitality Call Center Retail NPS 260

Thematic

DECEMBER 5, 2018

So, let’s look at ways to reduce churn with customer retention analytics and why it’s important in the first place. What is customer retention? Customer retention refers to the actions and strategies a business uses to try and keep existing customers. Why is customer retention important?

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Understand Customer Retention. Source: Intuit.

Customer Retention 63

Customer Retention Retail 2013 Loyalty 63

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

CX University

MARCH 18, 2024

This approach significantly improved customer engagement and loyalty. See below on how this is used to measure success of hyper-personalization.) Challenges of Hyper-Personalization While hyper-personalization holds great promise for improving customer experiences, it also presents several challenges that businesses must navigate.

Customer Experience 52

Customer Experience Retail 2023 2022 52

CustomerSuccessBox

SEPTEMBER 29, 2022

A variety of options are accessible to customers today in this cutthroat industry. B2B SaaS businesses typically rely on their decisions on investments or IT solutions on the reliability of the brand or product. However, customers are also searching for a quick time to value (TTV). In B2B SaaS, what does time to value mean?

Metrics 52

Metrics Return on Investment B2B Customer Relationships 52

Wootric

DECEMBER 16, 2020

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. . NPS is a metric designed to measure customer experience.

Net Promoter Score 52

Net Promoter Score Customer Retention NPS Social Media 52

Win the Customer

JANUARY 19, 2016

For instance, in the financial services industry, a five percent increase in customer retention increases profits more than 25 percent, according to Bain & Company. Eighty percent of your future profits will come from 20 percent of your customers, Gartner says. Improve Your Customer Experience.

Customer Retention 81

Customer Retention Return on Investment 2018 Customer Satisfaction 81

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Checking in on customer service objectives? Focusing on customer retention? Methodology.

B2B 73

B2B Net Promoter Score Customer Centricity Webinar 73

Forrester's Customer Insights

JULY 25, 2023

Hardly any of the executives who include customer experience (CX) metrics in their quarterly earnings calls do it well. Forrester recommends avoiding CX metrics entirely.

Metrics 26

Metrics Customer Retention Customer Experience Consumers 26

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey?

Customer Journey 52

Customer Journey B2B Net Promoter Score NPS 52

GetFeedback

DECEMBER 21, 2018

Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Here are 40 customer retention statistics that reinforce the growing need for customer experience management.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Beyond Philosophy

AUGUST 30, 2016

When Customer Retention, my first book on customer behavior was published, now over 20 years ago, one of the strongest reactions voiced was my contention, and the proof offered, that satisfaction and retention were fundamentally different concepts, and that they required different measurement protocols.

Customer Satisfaction 60

Customer Satisfaction Measurement White Paper B2C 60

Gainsight

OCTOBER 19, 2023

If this past year has shown us anything, it’s that companies with the most agility and a strong focus on the customer are the ones that are poised to thrive in a constantly shifting and uncertain economy. We partnered with Benchmarkit, a B2B SaaS research firm, to find out. Only 41% of companies measure CS on expansion revenue.

2023 52

2023 Customer Success Net Promoter Score NPS 52

CustomerSuccessBox

APRIL 29, 2022

* ABS corp , a B2B SaaS firm acquired as many customers as it wanted. It is because as they kept acquiring new customers, they overlooked the existing ones! As a result, customers churned and the firm couldn’t do anything about it. If not, start focusing on customer retention. Yet, success remained elusive.

Customer Retention 52

Customer Retention Metrics Seminar B2B 52

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. General business metrics are important as well, so you can tie your activities back to overall company goals. Customer Retention Rate (CRR). Customer Satisfaction Score (CSAT). The Daily Active Users (DAU) metric provides that information daily.

Metrics 65

Metrics Net Promoter Score Management NPS 65

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. The key to effectively managing a customer lifecycle is metrics.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. The key to effectively managing a customer lifecycle is metrics.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

Retently

MARCH 14, 2023

By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data.

NPS 146

NPS Net Promoter Score Customer Satisfaction Feedback 146

Ecrion

MARCH 27, 2020

Since there have not been clear objectives, with observable metrics, success has been assumed. Companies therefore believe (by virtue of having undertaken their CX project) that they are delivering the superior experiences that their customers know they aren’t. What is their experience along the way?

Customer Experience 74

Customer Experience B2C Customer Journey Mapping Metrics 74

SmartKarrot

APRIL 19, 2022

Considering these factors, companies need to enhance their customers’ loyalty and work on all aspects impacting it. But what makes a loyal customer? And, how to measure customer loyalty? We discuss the metrics in this write-up. When does a customer become a loyal one? Now, let us discuss the metrics.

Metrics 10

Metrics Loyalty Measurement Loyalty Programs 10

CustomerSuccessBox

DECEMBER 17, 2021

It’s impossible to control every aspect of the customer journey, and there are many differences between individual customer journeys, but you can always improve. The effectiveness of this optimization process can be measured using metrics associated with the buyer’s life cycle. What is the customer lifecycle?

B2B 52

B2B Touchpoint Net Promoter Score Customer Journey 52

SurveySensum

JULY 21, 2023

That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These strategies can help you maximize your business’s potential while keeping those valuable customers right where they belong. That’s why we proudly maintain a remarkable 98% customer retention rate.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Kayako

MAY 16, 2018

Here are 7 ways that you can use phone calls and live chat to give your customers more immediate gratification and increase your company’s revenue. Calls and live chat increase customer retention and upsell opportunities. Improving customer retention by 5% can increase profits by 95%, according to Bain & Company.

Customer Retention 59

Customer Retention Sales Customers Social Media 59

Waypoint Group

MAY 23, 2018

This article discusses the steps and necessary metrics to drive account retention and expansion: Common issues facing Customer Success (CS) teams. The leading metrics that ensure you’re on track to accelerate profitable growth. So what metrics are good indicators of strengthened customer relationships?

Measurement 40

Measurement Customer Success Metrics B2B 40

CustomerSuccessBox

JUNE 18, 2021

The webinar focuses on how to design the customer success strategy that is right for your SaaS company and how to operationalize, scale and automate that strategy through technology. 5 Steps to defining a perfect Customer Onboarding process for a SaaS Customer. Designing a Customer Onboarding Framework for B2B SaaS.

Webinar 52

Webinar Customer Retention B2B Customer Success 52

CustomerSuccessBox

AUGUST 31, 2021

Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. And, are you losing your sleepover identifying and measuring ROI for your CS practices? Customer Success is the lifeblood of a SaaS business. If you’re a B2B SaaS business, this statement becomes more profound!

ROI 52

ROI Customer Success B2B Reference 52

West Monroe

APRIL 27, 2022

Although business-to-business (B2B) sales have traditionally relied on face-to-face interaction, change has been building. This shouldn’t be a surprise: 73% of those involved in B2B research and decision-making today are millennials, a generation well-known for its reliance on technology.

E Commerce 52

E Commerce E-support Multi-Channel B2B 52

West Monroe

APRIL 27, 2022

Although business-to-business (B2B) sales have traditionally relied on face-to-face interaction, change has been building. This shouldn’t be a surprise: 73% of those involved in B2B research and decision-making today are millennials, a generation well-known for its reliance on technology.

E Commerce 52

E Commerce E-support Multi-Channel B2B 52

Influitive

OCTOBER 30, 2015

In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable. Download the eBook now.

Customer Relationships 79

Customer Relationships Engagement Marketing B2B 79

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

delighted

MARCH 24, 2020

However, there is one area that absolutely should not be compromised: the customer experience. Because tough times for your company indicate tough times for your customers as well, it’s more important than ever for you to focus on customer retention and loyalty. Take a break from metrics. Show and act with empathy.

Customer Retention 42

Customer Retention Customer Experience Document NPS 42

PK

SEPTEMBER 18, 2019

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. Done right, this drives adoption and active use, retention and growth, and the holy grail of Millennial marketing – advocacy. ADVOCACY BRINGS IT ALL TOGETHER.

B2B 49

B2B Customer Success Social Media Reference 49

CustomerSuccessBox

MAY 25, 2021

Have you ever heard any SaaS founder or VP -CS saying,” I‘m okay with losing a few customers every month?”. That’s because Customer Retention is critical. Customer retention is critical — particularly for B2B SaaS companies. Retaining a customer is way more profitable than acquiring new ones. .

Customer Retention 52

Customer Retention Metrics Measurement B2B 52

Kustomer

JANUARY 11, 2022

Depending on the nature of your business and the needs of your customers, implementing automated assistance in the shape of features such as chatbots can offer many benefits, from quicker response times to streamlining staff expectations. Better Customer Retention. Loyalty is about more than customer retention.

Customer Service 98

Customer Service E Commerce E-support Customer Retention 98

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) has become an essential cornerstone of modern business strategy. It helps you improve customer retention rates, efficiently focus on your highest-impact customers, and continually improve your services. But what is customer experience? Measure your performance using customer surveys.

Customer Experience 71

Customer Experience Net Promoter Score Touchpoint Customer Journey Mapping 71