Blog Brands Multi-Channel Return on Investment 
Optimove
DECEMBER 21, 2023
It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Consumers are open to more relevant messages.
Lumoa
APRIL 28, 2024
If you’re reading this blog post, you are probably one of them. But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? times more likely to stick with a brand when their problems are solved quickly. That’s where customer experience platforms come in.
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BirdEye
FEBRUARY 21, 2023
90% of people with a social media account use social networks to communicate with brands and businesses. You can create company pages and share social media content with your audience to help generate leads or increase brand awareness. 84% of U.S. adults between the ages of 18-29 are active social media users, followed by 81% of U.S.
BirdEye
APRIL 20, 2023
In this blog, we’ll show you the best strategies for generating local leads that will help you get more revenue from your business. These channels let businesses set up parameters based on demographics like age, gender, and interests. However, due to competing priorities, those channels are most likely outdated.
BirdEye
NOVEMBER 21, 2022
In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts. Social listening analytics is the process of tracking and monitoring what is being said about a brand or product on social media.
NICE inContact
MAY 10, 2019
They expect to see a solid business case with a strong, defensible return on investment (ROI). These anticipated benefits were driven by a focus on greatly improving the customer experience across multiple channels. With 1,300 company-run and franchise retail locations, it’s the second largest quick-lube chain in the U.S.
Thematic
AUGUST 7, 2019
This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. As I later learned, in the business world, ROI or Return on Investment calculations play a similar role. Value of investment into CX. ROI or Die!
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