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5 Rules to Guarantee a Return on Investment

Beyond Philosophy

Research over the last few years points to a lackluster performance for return on investment. ” So today, we are going to cover the five rules to guarantee a Return on Investment. Symbolic: the feelings the brand inspires. Here are the rules: Do your homework. Rule #4: Have a Fail-Fast mentality.

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Stepping Into The Future of Retail With Foot Locker

InMoment XI

In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives. Measuring ROI At the heart of Footlocker’s CX programme lies a focus on measuring return on investment (ROI), which includes various analysis of performance and impact.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Consumers are open to more relevant messages.

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How To: Democratize Data Across the Organization   

Optimove

Data export and analysis tools democratize data access, offering comprehensive solutions that allow brands to tailor campaigns and improve return on investment (ROI.) Customer data is indispensable as it empowers brands to utilize it for marketing personalization, downstream analysis, or to improve customer service.

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Segmentation and SMS: Why the Two Need to Be Hand in Hand 

Optimove

In this blog, we’ll explore the key reasons why segmentation and SMS go hand in hand — and why this Customer-Led Marketing tactic is essential for increasing customer lifetime value (CLV) and fostering loyalty for life. Focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).

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Why Segmentation and SMS Need to Be Hand in Hand: Top 4 Benefits of SMS Segmentation 

Optimove

In this blog, we’ll explore the key reasons why segmentation and SMS go hand in hand — and why this Customer-Led Marketing tactic is essential for increasing customer lifetime value (CLV) and fostering loyalty for life. And 76% are more likely to buy from brands that personalize. 4 Benefits of SMS Segmentation 1.

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Brand Passion Report 2019: Top Loved Brands

NetBase

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

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