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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

They understand that delivering on the tangible and functional elements of value are just table stakes, and that connecting, and having an emotionally-based relationship with customers are keys to leveraging loyalty, advocacy, and brand-bonding behavior. Customer loyalty behavior is a paramount enterprise goal.

CEM 156
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3 Strategies for Turning Your Customers Into Promoters

PeopleMetrics

Word-of-mouth marketing is the best way to drive customer loyalty and organically create enthusiastic brand advocates. Read our CEO's book Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold" [link]. Explore our CX solutions, designed to deliver a consistent experience every time. Contact PeopleMetrics: [link]. ? ? ?.

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty?

Loyalty 117
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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

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6 Steps to a Great Apology

Beyond Philosophy

Be careful here, however, because sometime you can unwittingly do too much to compensate, which can undermine future loyalty. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. Please click here to learn more. Small Talk and Trust.

CEM 142
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7 Signs of Decline for the CX Movement in 2015

Beyond Philosophy

I am pleased to have helped, in some way, to shape a new industry with our books, research and client work since 2002. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. It is not a slogan. Customers deserve better.

2015 122
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How CloudCherry help Credit Unions deliver amazing Member Experiences

CloudCherry

What credit unions need is a CEM that moves beyond describing the member experience to start providing the insights and driving the actions to improve it. Here are three areas from the CloudCherry CEM Platform that provide valuable and useful data to drive change. But we can help with that. Will it pay off? What about 1 minute less?

CEM 150