ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

Article 64

Article 2020 Loyalty Programs Customer Service 64

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

QuestionPro Audience

JANUARY 3, 2017

Moreover, a variety of opportunities exist to engage with travelers. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Several credit card companies offer travel rewards, which are designated for airline tickets and baggage fees. Select your respondents.

Airlines 60

Airlines Loyalty Brands Entertainment 60

Beyond Philosophy

OCTOBER 30, 2017

If you let your repeat customers use their rewards points for elite experiences, they’ll be motivated to stay at your hotel so they can earn more points and get more experiences. This is explained by the theories of behavioral economics, which I explore in depth in the book I wrote with Professor Ryan Hamilton, The Irrational Customer.

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Bold360

APRIL 27, 2017

Inspiring Real Loyalty, No Cards in Sight. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. engender loyalty!

Tourism 56

Tourism Travel Customer Service E-support 56

PK

JULY 15, 2019

This recognition comes after nearly 10 years of focused specialization by the Lenati team, partnering with leading companies across industries to evolve methods in customer retention and loyalty. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. 5 Membership as “Product”.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

SurveySensum

JANUARY 29, 2024

Sprinkle Some Loyalty Love: Rewards and Perks We’re all a sucker for that “next one’s on us” punch card from your favorite coffee spot, right? That’s exactly the vibe to channel with a kickin’ loyalty program. We all judge books by their covers and products by their packaging.

Sales 52

Sales Customer Experience Social Media Demo 52

Kitewheel

MARCH 4, 2019

When a customer completes a booking experience, it can trigger a negative reaction if the airline implies they have not yet finalized their purchase. Contextual relevance drives customer engagement. Customers who are most willing to share information are often members of the loyalty system already.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists. The contact center as a concierge.

Hospitality 74

Hospitality Travel Brands Airlines 74

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Old-school loyalty technology firms shrinking, or dying out. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Kayako

MAY 30, 2017

You’ve read all the classic books on customer service— Delivering Happiness by Tony Hsieh, How to Win Friends and Influence People by Dale Carnegie, and more. But now you don’t need to spend hours reading another book, unless you’d like that. In his talk, Customer loyalty programmes…why bother!

Loyalty Programs 73

Loyalty Programs E-support Loyalty Feedback 73

Strativity

APRIL 27, 2023

The article was a review of James Beard Award-winning food journalist Kevin Alexander’s book Burn the Ice: The American Culinary Revolution and Its End. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services. Here’s why it’s ending.”

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

The article was a review of James Beard Award-winning food journalist Kevin Alexander’s book Burn the Ice: The American Culinary Revolution and Its End. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services. Here’s why it’s ending.”

2022 52

2022 Roadmap Customer Relationships Brands 52

SmartKarrot

NOVEMBER 2, 2020

He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. For instance, you can use your Amazon ID to place orders, access AWS services, or purchase books on Kindle.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58