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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! But that’s only scratching the surface. <- Why?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! But that’s only scratching the surface. <- Why?

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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

Brands 129
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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

This short article focuses on the three types of consistency that drives brand loyalty: a consistent customer experience, consistent brand values and consistent brand identity elements. Take Your Company’s Customer Experience Efforts to the Community by Adrian Speyer. My Comment: What drives loyalty?

Article 79
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6 ways to renew (and stick to!) your CX vows

Think Customers

When it comes to creating an exceptional customer experience, your North Star is the focal point or the central CX concept that should be supported by every strategic decision you make. It should embody your brand values and provide a shining example of what exceptional customer experiences should look like in your organization.

Roadmap 52
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Customer Experience Articles

ClearAction

Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.

Article 48
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

Ability to coordinate diverse resources to create value. Ability to align employee behaviour with customer-focused culture. Question 1 – Based on this information, on a score of 1 to 10 (1 being not at all and 10 being extremely), how embedded is a customer-centric culture in your business unit?