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Your Guide to Mastering Brand Reputation Management

InMoment XI

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Brands in the retail space have an enhanced need to monitor the way their employees are interacting with customers because it can have a direct impact on a customer’s willingness to return and recommend your brand to their own personal network. The post Are Your In-Store Employees Delivering Your Desired Brand Value?

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

However, for a business to most effectively leverage the competencies of CXPs, it is vital that they are supported by a critical and powerful ingredient – transformational leadership. An organisations approach to Customer Experience will live or die on the strength of transformational leadership. So… are you ready?!!!

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

Given these stats, it’s no surprise that sales-oriented corporations are taking a backseat to tech innovators, customer experience leaders, and automotive brands with a strong digital presence and great online reputation. The automotive industry relies heavily on brand perception.

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Report: B2B Customer Experience Best Practices

Experience Matters

However, to improve their CX, B2Bs must master Temkin Group’s four customer experience core competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness.

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Examining Amazon.Com’s Relentless Customer Advocacy

Experience Matters

Last week I attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. Gathright also discussed the notion of one-way doors and two-way doors in the context of innovation. It was an excellent event. He said that Amazon.com goes big and bold through two-way doors.

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What Sets the Best Contact Center Services Apart? You May Be Surprised

CSM Magazine

They not only answer calls and questions, but engage your customers in friendly conversation, enthusiastically representing your brand values. It’s not only possible, but necessary in a market where customer experience often outweighs price and quality as determining factors in brand loyalty.