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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

Given these stats, it’s no surprise that sales-oriented corporations are taking a backseat to tech innovators, customer experience leaders, and automotive brands with a strong digital presence and great online reputation. Improved brand perception. The automotive industry relies heavily on brand perception.

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5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

From expeditious customer service and product quality to brand values and convenience, there are a host of factors that influence customer satisfaction. Here, we look at five ways you can improve customer retention and subsequently improve your sales. Real-Time Customer Support.

Loyalty 107
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. Customer journey map: A customer journey map summarizes the key interactions that a customer experiences with your brand. Employee experience: Happy employees cultivate happy customers.

Article 337
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Report: Lessons in CX Excellence, 2015

Experience Matters

EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. TouchPoint Support Services.

2015 108
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Effective Event Ticketing Strategy for a Conference

Joe Rawlinson

And a right set of event ticketing strategies is essential when you want to boost ticket sales online for your upcoming conference planning project, whether in-person or virtual. It might be a good idea to introduce a promotion to increase sales during these times. Leverage the brand value of your event? Author Bio: .

Events 78